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    The plan, the budget and the pitch, written with your numbers.

    28 guided documents for the work a tourism business gets asked for. Each one is a questionnaire, a structure and a draft, and the outline of every tool is on its own page.

    Get started freeHow the tools work

    Planning

    11 tools

    • Business goals and KPIs

      A tool to assist Australian tourism businesses in defining clear, measurable goals and identifying Key Performance Indicators (KPIs) to track progress towards achieving those goals. This tool helps align business activities with strategic objectives and provides a framework for performance monitoring and improvement.

      4 sections, 60-90 minutes, Beginner

    • Cashflow budget

      A cashflow budget helps Australian tourism businesses predict incoming and outgoing cash over a specific period, allowing for proactive financial management and informed decision-making. This tool provides a structured framework for creating a cashflow budget tailored to the unique challenges and opportunities of the tourism industry.

      5 sections, 2-3 hours, Beginner

    • Customer Journey Map

      Mapping how you engage with a customer, deliver an experience and work out the next steps, generating a good lifetime customer value.

      5 sections, 2 Hours, Intermediate

    • Event business plan

      A comprehensive plan to guide the development and execution of your event, ensuring success and profitability within the Australian tourism landscape.

      5 sections, 2-3 hours, Beginner

    • Marketing Plan

      A comprehensive marketing plan outlining the strategies and tactics to attract and retain customers, increase brand awareness, and achieve business objectives for your Australian tourism business.

      6 sections, 6-8 hours, Intermediate

    • New Tourism Product Development

      This tool helps Australian tourism businesses develop new and innovative tourism products. It guides you through identifying market needs, brainstorming ideas, and evaluating feasibility to create a successful and appealing offering.

      2 sections, 2-3 hours, Beginner

    • Project Management Plan

      A basic Project Management Plan to help Australian tourism businesses effectively manage small to medium-sized projects. This plan outlines the project scope, timeline, and key deliverables, ensuring projects are completed on time and within budget.

      2 sections, 2-3 hours, Beginner

    • Social media plan

      A comprehensive social media plan tailored for Australian tourism businesses, outlining strategies, content calendars, and performance tracking to maximise online engagement and drive bookings.

      6 sections, 4-6 hours, Intermediate

    • Social media schedule

      A structured plan for managing and scheduling social media content, tailored for Australian tourism businesses. This tool helps businesses optimise their online presence, engage with their target audience, and drive bookings by creating a consistent and effective social media strategy.

      5 sections, To be determined, Intermediate

    • SWOT Analysis

      Review the strengths, weaknesses, opportunities, and threats for an Australian tourism business to guide strategic opportunities.

      5 sections, 2 hours, Intermediate

    • Tourism Export Strategy

      A comprehensive plan to guide Australian tourism businesses in expanding their reach and attracting international visitors, leveraging their unique offerings and navigating the complexities of the global market.

      7 sections, To be determined, Intermediate

    Sustainability

    6 tools

    Operations

    5 tools

    • Booking Confirmation Template

      Create professional booking confirmation emails that set clear expectations

      2 sections, 10-15 minutes, Beginner

    • Business Operations Plan

      A comprehensive plan outlining the day-to-day operational activities and processes of an Australian tourism business, ensuring efficiency, quality, and customer satisfaction.

      4 sections, 2-3 hours, Intermediate

    • Cancellation & No-Show Policy

      Create a fair cancellation policy that protects your revenue while keeping guests happy

      3 sections, 15-20 minutes, Beginner

    • Daily Operations Checklist

      Create opening and closing checklists to ensure consistent daily operations

      3 sections, 15-20 minutes, Beginner

    • Visual Merchandising Plan

      A simple plan to improve visual appeal and drive sales in your Australian tourism business.

      2 sections, 2-3 hours, Beginner

    Strategy

    5 tools

    • Business Plan

      A comprehensive business plan for Australian tourism businesses, designed to provide a roadmap for success by outlining strategic goals, operational plans, and financial projections. It assists in securing funding, attracting investors, and guiding day-to-day operations.

      8 sections, To be determined, Advanced

    • Growth Roadmap Planner

      A strategic tool designed to help Australian tourism businesses identify, prioritise, and implement key growth initiatives. This planner guides users through a structured process of self-assessment, opportunity identification, and action planning, resulting in a clear roadmap for sustainable growth.

      5 sections, 2-4 hours, Beginner

    • What Makes Me Different?

      Discover and articulate your unique selling proposition

      3 sections, 15-20 minutes, Beginner

    • Who Is My Ideal Guest?

      Define your perfect customer so you can attract more of them

      3 sections, 15-20 minutes, Beginner

    • Wine Club Strategy

      Turn wine tasting experience guests to wine club members and leverage the recurring revenue of subscriptions.

      4 sections, 2-3 hours, Intermediate

    Marketing

    1 tool

    • Digital Content Schedule

      A comprehensive digital content schedule for Australian tourism businesses, designed to plan, organise, and execute engaging and effective content across various online platforms. This tool helps businesses streamline their content marketing efforts, improve brand visibility, and attract more customers.

      4 sections, 3-4 hours, Beginner

    Business tools, answered

    What is a Launchpad business tool?
    A guided document. Each tool is a short questionnaire, a fixed structure and a draft: the operator answers questions about the business, the tool drafts each section from those answers and the platform's data, and the operator edits until it reads as their own. The result exports as a document a bank, council or funder will accept.
    Which business tools are available?
    Business plans, marketing plans, pricing and financial models, grant applications, trade pitches and more, listed on this page by category. Tools chain together: a grant application recommends the plan and budget it needs.
    Are the business tools free?
    Business tools are part of Launchpad. Starter, which is free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.
    Do I need to write anything myself?
    You answer the questions and edit the draft. The tool writes the first version of every section from your answers and the data already in Launchpad, so the numbers match your dashboard and the voice is yours after an edit.

    Write the plan inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

    Get started freeBook a demo