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    Planning

    SWOT Analysis

    Review the strengths, weaknesses, opportunities, and threats for an Australian tourism business to guide strategic opportunities.

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    What it walks through

    1. 1

      Strengths

      Identify the internal strengths of the Australian tourism business. What does the business do well? What advantages does it have?

    2. 2

      Weaknesses

      Identify the internal weaknesses of the Australian tourism business. What areas need improvement? What disadvantages does the business face?

    3. 3

      Opportunities

      Identify the external opportunities available to the Australian tourism business. What trends or changes in the market can the business capitalise on?

    4. 4

      Threats

      Identify the external threats facing the Australian tourism business. What challenges or risks could negatively impact the business?

    5. 5

      Strategic Recommendations

      Based on the SWOT analysis, develop strategic recommendations for the Australian tourism business.

    SWOT Analysis, answered

    What does the SWOT Analysis produce?
    Review the strengths, weaknesses, opportunities, and threats for an Australian tourism business to guide strategic opportunities. It is built in 5 sections: Strengths, Weaknesses, Opportunities, Threats, Strategic Recommendations. The finished document exports for a bank, a council or a funder.
    How long does the SWOT Analysis take?
    About 2 hours, spread over as many sittings as you like. The questionnaire comes first; each section is drafted from your answers and edited in place.
    Is the SWOT Analysis included in Launchpad?
    Yes. Business tools are part of Launchpad. Starter, free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.

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    Write the swot analysis inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

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