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    Planning

    Business goals and KPIs

    A tool to assist Australian tourism businesses in defining clear, measurable goals and identifying Key Performance Indicators (KPIs) to track progress towards achieving those goals. This tool helps align business activities with strategic objectives and provides a framework for performance monitoring and improvement.

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    What it walks through

    1. 1

      Defining Strategic Goals

      This section focuses on clarifying and refining the business's strategic goals based on the information provided in the Business Plan and the initial questionnaire.

    2. 2

      Identifying Key Performance Indicators (KPIs)

      This section focuses on identifying the most relevant KPIs to track progress towards achieving the defined strategic goals.

    3. 3

      Setting Targets and Benchmarks

      This section focuses on establishing specific, measurable targets for each KPI and identifying relevant benchmarks for comparison.

    4. 4

      Monitoring and Reporting

      This section outlines the process for monitoring and reporting on KPI performance.

    Business goals and KPIs, answered

    What does the Business goals and KPIs produce?
    A tool to assist Australian tourism businesses in defining clear, measurable goals and identifying Key Performance Indicators (KPIs) to track progress towards achieving those goals. This tool helps align business activities with strategic objectives and provides a framework for performance monitoring and improvement. It is built in 4 sections: Defining Strategic Goals, Identifying Key Performance Indicators (KPIs), Setting Targets and Benchmarks, Monitoring and Reporting. The finished document exports for a bank, a council or a funder.
    How long does the Business goals and KPIs take?
    About 60-90 minutes, spread over as many sittings as you like. The questionnaire comes first; each section is drafted from your answers and edited in place.
    Is the Business goals and KPIs included in Launchpad?
    Yes. Business tools are part of Launchpad. Starter, free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.

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    Write the business goals and kpis inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

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