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    What is actually in the platform.

    10 features on one desk, shown as they ship. Each page below is the product, the jobs it does and the questions operators ask about it.

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    Every feature, working

    Each Launchpad feature family in its own colour, with a live cut of what it does.

    1. Step 1

      Every feature, in one place

      Trade, bookings, listings, marketing, programs, grants and customers. Each family has its own colour, so you can see the whole desk at a glance.

    2. Step 2

      See each one working

      Point at a feature and it shows you what it does, using the same screens you get in Launchpad.

    3. Step 3

      Jump to what you need

      Pick a goal and the features that help with it stand out, so you can start with the two or three that matter most.

    Dashboard

    The desk an operator opens on Monday. Bookings, guests, revenue and the Altitude Score, with ATDW and visitation data alongside the business's own numbers.

    • Bookings, guests and revenue for the period, with the change against last period
    • Altitude Score across six business measures, benchmarked against peers in the region
    • ATDW listing status and what would lift it
    More on dashboard

    Altitude Score

    Six business measures, one number, benchmarked against operators in the same region. Free to run without an account, and the starting point for every program on the platform.

    • Six measures, one score, with the three actions most likely to move it
    • Benchmarked against peers in the region, not a national average
    • Free to run with no account for any Australian tourism business
    More on altitude score

    CRM

    Contacts, interactions, segments, bookings and enquiries, built for the way a tourism business actually works rather than a generic sales pipeline.

    • Guest and trade contact records with every interaction logged
    • Segments by origin, season, spend and stage, ready for the marketing hub
    • Enquiries and bookings attached to the contact, not lost in an inbox
    More on crm

    Marketing hub

    A brand profile, social and blog drafts, a website audit and an SEO score, written for an operator with an hour a week rather than an agency with a retainer.

    • Brand profile and positioning generated from the business and its market
    • Social posts and blog drafts in the brand voice, ready to edit and schedule
    • Website audit covering performance, experience and technical health
    More on marketing hub

    Analytics

    Revenue, bookings, campaign results and guest segments, with enough forecasting to price and plan a season without exporting to a spreadsheet.

    • Revenue and booking trends by season, product and guest origin
    • Campaign results tied back to bookings, not just opens
    • Guest segmentation by behaviour, value and origin
    More on analytics

    Bookings

    Booking links, availability, team calendars and vouchers, attached to the CRM so a booking becomes a guest record rather than a line in a separate system.

    • Public booking links and team booking pages
    • Availability rules and calendar sync for the team
    • Vouchers and booking credits
    More on bookings

    Grants and funding

    A live register of federal, state and regional grants, filtered to the business's state and type, with the application steps, documents and assessment criteria in one place.

    • Open, upcoming and ongoing grants across federal, state, regional and local programs
    • Filtered by state, business type and category
    • Application steps, required documents and assessment criteria per grant
    More on grants and funding

    Business tools

    Guided documents for the work a tourism business gets asked for: business plans, marketing plans, pricing models, grant applications and trade pitches, built section by section.

    • Business plan, marketing plan, pricing and financial model, grant application, trade pitch
    • Section by section, with the draft written from the business's own answers
    • Reads the platform's data, so the numbers match the dashboard
    More on business tools

    Trade readiness

    Export and B2B tools for operators selling through inbound operators, wholesalers and online travel agents: rate sheets, trade profiles and Tourism Australia's Future of Demand inside the same desk.

    • Trade rate sheets with commission levels and seasons
    • A trade profile built from the ATDW listing and the brand profile
    • Future of Demand market data for the product and region
    More on trade readiness

    Program delivery

    For regions, councils and state agencies: enrol operators, deliver courses and coaching, track the cohort's Altitude Score and report outcomes to the funder.

    • Operator enrolment through funded Starter seats
    • Courses, coaching and events delivered inside the platform
    • Cohort Altitude Score tracked from intake to completion
    More on program delivery

    Features, answered

    What features does Launchpad include?
    A dashboard with the Altitude Score, CRM, marketing hub, bookings, analytics, a live grants register, guided business tools, trade readiness tools and program delivery for regions and government. Each has its own page here.
    Does Launchpad include marketing automation?
    Yes. Email campaigns, social scheduling, content drafting, audience segments, campaign analytics and follow-up sequences, so an operator can keep marketing going without a marketing team.
    Does Launchpad have a CRM?
    Yes. Guest and trade contacts, interactions, segments, bookings and enquiries, wired into the marketing and booking tools and built for tourism workflows.
    What analytics and reporting does Launchpad provide?
    Dashboards for revenue, bookings, campaign results and guest segments for the operator, and an aggregated regional view for organisations running programs across many operators.
    Does Launchpad use AI?
    Yes, for content drafting, the visitor concierge, analytics notes and campaign suggestions, trained on tourism and Australian market context. It shares the same tools and design as everything else on the platform.

    See it with your business on it

    Book a demo and we will walk the desk with your own listing, region and numbers. Or get started free and open it yourself.

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