Operators
Tours, stays and attractions. Bookings, guests, marketing and a score that says what to fix first.
Plans for operatorsOne desk for the tourism business.
Bookings, guests, marketing, grants and the Altitude Score, with the region's data beside your own. Built in Adelaide for 3,000+ tourism businesses, and for the regions and programs that support them.
Starter is free through a region or program. Launchpad is $595 a year.
Every feature, working
Each Launchpad feature family in its own colour, with a live cut of what it does.
Step 1
Every feature, in one place
Trade, bookings, listings, marketing, programs, grants and customers. Each family has its own colour, so you can see the whole desk at a glance.
Step 2
See each one working
Point at a feature and it shows you what it does, using the same screens you get in Launchpad.
Step 3
Jump to what you need
Pick a goal and the features that help with it stand out, so you can start with the two or three that matter most.
Who it is for
Regions and RTOs
The operators in your patch on one desk, programs that get taken up, and a number to take back to the board.
Where we workGovernment programs
Policy that reaches the counter. Enrolment, delivery, reporting and a record of who did the work.
ProgramsWhat is on the desk
The product, as it ships. Screenshots and mockups come from the same design system as the platform.
Altitude Score
Six business measures, one number, benchmarked against operators in the same region. Free to run without an account, and the starting point for every program on the platform.
- Six measures, one score, with the three actions most likely to move it
- Benchmarked against peers in the region, not a national average
- Free to run with no account for any Australian tourism business
CRM
Contacts, interactions, segments, bookings and enquiries, built for the way a tourism business actually works rather than a generic sales pipeline.
- Guest and trade contact records with every interaction logged
- Segments by origin, season, spend and stage, ready for the marketing hub
- Enquiries and bookings attached to the contact, not lost in an inbox
Marketing hub
A brand profile, social and blog drafts, a website audit and an SEO score, written for an operator with an hour a week rather than an agency with a retainer.
- Brand profile and positioning generated from the business and its market
- Social posts and blog drafts in the brand voice, ready to edit and schedule
- Website audit covering performance, experience and technical health
Also on the desk
Analytics
Revenue, bookings, campaign results and guest segments, with enough forecasting to price and plan a season without exporting to a spreadsheet.
Bookings
Booking links, availability, team calendars and vouchers, attached to the CRM so a booking becomes a guest record rather than a line in a separate system.
Grants and funding
A live register of federal, state and regional grants, filtered to the business's state and type, with the application steps, documents and assessment criteria in one place.
Business tools
Guided documents for the work a tourism business gets asked for: business plans, marketing plans, pricing models, grant applications and trade pitches, built section by section.
Trade readiness
Export and B2B tools for operators selling through inbound operators, wholesalers and online travel agents: rate sheets, trade profiles and Tourism Australia's Future of Demand inside the same desk.
Program delivery
For regions, councils and state agencies: enrol operators, deliver courses and coaching, track the cohort's Altitude Score and report outcomes to the funder.
Grants, live from the platform
68 tourism grants on the register, 25 open now. Updated weekly by the grants agent inside Launchpad.
ATEC Meeting Place famil program
The ATEC Meeting Place famil program offers Tasmanian tourism businesses a prime opportunity to showcase their products and experiences directly to key domestic and international travel trade buyers.
Tourism Tasmania Industry, State, TAS
- Funding
- Varies
- Status
- Open now
Queensland Destination Events Program (QDEP)
The primary purpose of the QDEP is to foster the growth of events that attract intrastate, interstate, and international visitors to Queensland, thereby stimulating regional economies and showcasing the state's diverse attractions.
Tourism and Events Queensland (TEQ), State, QLD
- Funding
- $5,000 to $100,000
- Status
- Open now
South Australian Tourism Commission (SATC) - Tourism Industry Development Fund (TIDF)
Supports new and enhanced tourism products, services, and infrastructure across South Australia, encouraging innovation and investment in the tourism sector. This can include accommodation, attractions, tours, and digital offerings.
South Australian Tourism Commission (SATC), State, SA
- Funding
- Amount varies
- Status
- Open now
Tourism WA - Various programs (check website)
Support and develop the tourism industry in Western Australia.
Tourism Western Australia, State, WA
- Funding
- Varies
- Status
- Open now
Business tools
28 guided documents, from the business plan to the grant application, written with the business's own numbers.
- Digital Content Schedule
A comprehensive digital content schedule for Australian tourism businesses, designed to plan, organise, and execute engaging and effective content across various online platforms. This tool helps businesses streamline their content marketing efforts, improve brand visibility, and attract more customers.
- Booking Confirmation Template
Create professional booking confirmation emails that set clear expectations
- Business Operations Plan
A comprehensive plan outlining the day-to-day operational activities and processes of an Australian tourism business, ensuring efficiency, quality, and customer satisfaction.
- Cancellation & No-Show Policy
Create a fair cancellation policy that protects your revenue while keeping guests happy
- Daily Operations Checklist
Create opening and closing checklists to ensure consistent daily operations
- Visual Merchandising Plan
A simple plan to improve visual appeal and drive sales in your Australian tourism business.
Launchpad, answered
What is Launchpad?
Launchpad is the business platform Tourism Accelerator built for Australian tourism operators, regional tourism organisations and government programs. It holds the dashboard and Altitude Score, CRM, marketing hub, bookings, analytics, a live grants register, guided business tools, trade readiness tools and program delivery for organisations running cohorts of operators.
How much does Launchpad cost?
Launchpad is $595 a year. Pro is $2,000 a year, or $199 a month, for operators selling through trade. Feature packs are $80 a month each if you only need one capability. Starter is free when a regional tourism organisation or a funded program brings you onto the platform, and the Altitude Score is free to run without an account.
Who is Launchpad for?
Tourism operators of every size, from a single tour to a large attraction; regional tourism organisations and councils running programs for their operators; and state agencies that need regional performance data and a record of what a program delivered.
Does Launchpad help with grants?
Yes. Launchpad keeps a live register of Australian tourism grants, updated weekly, and for each grant carries the application steps, required documents, assessment criteria and preparation questions. Its business tools write the plans and budgets most applications ask for.
Can I try Launchpad before paying?
Yes. Run the Altitude Score with no account, or open a free Starter account through a region or funded program. Paid plans can be upgraded, downgraded or cancelled at any time.
How does Launchpad help regional tourism organisations?
It enrols operators onto funded seats, delivers courses and coaching inside the platform, tracks the cohort's Altitude Score, and reports outcomes to the funder from the same data, without chasing participants for reports.
Get started with Launchpad
Starter is free when your region or a funded program brings you on. Otherwise, book a demo and we will walk the desk with your business on it.
No credit card to run the Altitude Score.