Business tools
The plan, the budget and the pitch, written with the business's own numbers.
Guided documents for the work a tourism business gets asked for: business plans, marketing plans, pricing models, grant applications and trade pitches, built section by section.
Each business tool is a questionnaire, a structure and a draft. The operator answers questions about the business, the tool drafts each section from those answers and the platform's data, and the operator edits until it reads as their own.
Tools chain together. A grant application recommends the business plan and budget it needs, and both read from the same answers.
What it does
- Business plan, marketing plan, pricing and financial model, grant application, trade pitch
- Section by section, with the draft written from the business's own answers
- Reads the platform's data, so the numbers match the dashboard
- Exports to a document the bank, the council or the funder will accept
- Prerequisites and estimated time shown before starting
The tools
28 guided documents, each with its outline on its own page.
- Digital Content Schedule
A comprehensive digital content schedule for Australian tourism businesses, designed to plan, organise, and execute engaging and effective content across various online platforms. This tool helps businesses streamline their content marketing efforts, improve brand visibility, and attract more customers.
- Booking Confirmation Template
Create professional booking confirmation emails that set clear expectations
- Business Operations Plan
A comprehensive plan outlining the day-to-day operational activities and processes of an Australian tourism business, ensuring efficiency, quality, and customer satisfaction.
- Cancellation & No-Show Policy
Create a fair cancellation policy that protects your revenue while keeping guests happy
- Daily Operations Checklist
Create opening and closing checklists to ensure consistent daily operations
- Visual Merchandising Plan
A simple plan to improve visual appeal and drive sales in your Australian tourism business.
- Business goals and KPIs
A tool to assist Australian tourism businesses in defining clear, measurable goals and identifying Key Performance Indicators (KPIs) to track progress towards achieving those goals. This tool helps align business activities with strategic objectives and provides a framework for performance monitoring and improvement.
- Cashflow budget
A cashflow budget helps Australian tourism businesses predict incoming and outgoing cash over a specific period, allowing for proactive financial management and informed decision-making. This tool provides a structured framework for creating a cashflow budget tailored to the unique challenges and opportunities of the tourism industry.
- Customer Journey Map
Mapping how you engage with a customer, deliver an experience and work out the next steps, generating a good lifetime customer value.
Works with
Grants and funding
A live register of federal, state and regional grants, filtered to the business's state and type, with the application steps, documents and assessment criteria in one place.
Marketing hub
A brand profile, social and blog drafts, a website audit and an SEO score, written for an operator with an hour a week rather than an agency with a retainer.
Dashboard
The desk an operator opens on Monday. Bookings, guests, revenue and the Altitude Score, with ATDW and visitation data alongside the business's own numbers.
Business tools, with your business on it
Get started free through a region or funded program, or book a demo and we will walk the desk with your own numbers.