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    Strategy

    Wine Club Strategy

    Turn wine tasting experience guests to wine club members and leverage the recurring revenue of subscriptions.

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    What it walks through

    1. 1

      Defining Your Wine Club Offering

      Outlining the core elements of your wine club membership.

    2. 2

      Marketing and Promotion

      Strategies for attracting new wine club members.

    3. 3

      Member Retention and Engagement

      Strategies to keep wine club members happy and engaged.

    4. 4

      Logistics and Fulfilment

      Managing the practical aspects of the wine club.

    Wine Club Strategy, answered

    What does the Wine Club Strategy produce?
    Turn wine tasting experience guests to wine club members and leverage the recurring revenue of subscriptions. It is built in 4 sections: Defining Your Wine Club Offering, Marketing and Promotion, Member Retention and Engagement, Logistics and Fulfilment. The finished document exports for a bank, a council or a funder.
    How long does the Wine Club Strategy take?
    About 2-3 hours, spread over as many sittings as you like. The questionnaire comes first; each section is drafted from your answers and edited in place.
    Is the Wine Club Strategy included in Launchpad?
    Yes. Business tools are part of Launchpad. Starter, free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.

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    • What Makes Me Different?

      Discover and articulate your unique selling proposition

    • Who Is My Ideal Guest?

      Define your perfect customer so you can attract more of them

    Write the wine club strategy inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

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