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    Planning

    Customer Journey Map

    Mapping how you engage with a customer, deliver an experience and work out the next steps, generating a good lifetime customer value.

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    What it walks through

    1. 1

      Awareness Stage

      Mapping the customer's initial awareness of your tourism business.

    2. 2

      Consideration Stage

      Mapping the customer's research and evaluation process.

    3. 3

      Decision Stage

      Mapping the customer's booking and purchase process.

    4. 4

      Experience Stage

      Mapping the customer's on-site or tour experience.

    5. 5

      Advocacy Stage

      Mapping how to turn customers into advocates for your business.

    Customer Journey Map, answered

    What does the Customer Journey Map produce?
    Mapping how you engage with a customer, deliver an experience and work out the next steps, generating a good lifetime customer value. It is built in 5 sections: Awareness Stage, Consideration Stage, Decision Stage, Experience Stage, Advocacy Stage. The finished document exports for a bank, a council or a funder.
    How long does the Customer Journey Map take?
    About 2 Hours, spread over as many sittings as you like. The questionnaire comes first; each section is drafted from your answers and edited in place.
    Is the Customer Journey Map included in Launchpad?
    Yes. Business tools are part of Launchpad. Starter, free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.

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    Write the customer journey map inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

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