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    Planning

    Tourism Export Strategy

    A comprehensive plan to guide Australian tourism businesses in expanding their reach and attracting international visitors, leveraging their unique offerings and navigating the complexities of the global market.

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    What it walks through

    1. 1

      Market Assessment & Prioritisation

      Evaluating and prioritising target international markets based on potential and alignment with business capabilities.

    2. 2

      Product & Service Adaptation

      Identifying necessary modifications to existing products and services to meet the specific needs and preferences of target international markets.

    3. 3

      Marketing & Promotion Strategy

      Developing targeted marketing and promotion strategies to effectively reach and engage international visitors in priority markets.

    4. 4

      Operational Considerations

      Addressing the operational requirements for serving international visitors and ensuring a seamless and positive experience.

    5. 5

      Risk Management & Contingency Planning

      Identifying potential risks associated with international expansion and developing contingency plans to mitigate their impact.

    6. 6

      Financial Projections & Budgeting

      Developing financial projections for international expansion and establishing a budget to support export activities.

    7. 7

      Monitoring & Evaluation

      Establishing a system to monitor and evaluate the effectiveness of the export strategy and make necessary adjustments.

    Tourism Export Strategy, answered

    What does the Tourism Export Strategy produce?
    A comprehensive plan to guide Australian tourism businesses in expanding their reach and attracting international visitors, leveraging their unique offerings and navigating the complexities of the global market. It is built in 7 sections: Market Assessment & Prioritisation, Product & Service Adaptation, Marketing & Promotion Strategy, Operational Considerations, Risk Management & Contingency Planning, Financial Projections & Budgeting, Monitoring & Evaluation. The finished document exports for a bank, a council or a funder.
    How long does the Tourism Export Strategy take?
    About To be determined, spread over as many sittings as you like. The questionnaire comes first; each section is drafted from your answers and edited in place.
    Is the Tourism Export Strategy included in Launchpad?
    Yes. Business tools are part of Launchpad. Starter, free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.

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    Write the tourism export strategy inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

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