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    Strategy

    What Makes Me Different?

    Discover and articulate your unique selling proposition

    Start this tool in LaunchpadBook a demo

    Every tourism business has something that makes it special - but most struggle to articulate it. This tool helps you uncover what truly sets you apart from competitors and turn it into compelling messaging that attracts the right guests.

    What it walks through

    1. 1

      Your Unique Differentiators

      What genuinely sets you apart

    2. 2

      Your USP Statements

      Ready-to-use messaging

    3. 3

      Using Your Differentiators

      How to put this into practice

    What Makes Me Different?, answered

    What does the What Makes Me Different? produce?
    Every tourism business has something that makes it special - but most struggle to articulate it. This tool helps you uncover what truly sets you apart from competitors and turn it into compelling messaging that attracts the right guests. It is built in 3 sections: Your Unique Differentiators, Your USP Statements, Using Your Differentiators. The finished document exports for a bank, a council or a funder.
    How long does the What Makes Me Different? take?
    About 15-20 minutes, spread over as many sittings as you like. The questionnaire comes first; each section is drafted from your answers and edited in place.
    Is the What Makes Me Different? included in Launchpad?
    Yes. Business tools are part of Launchpad. Starter, free through a region or funded program, includes a selection; Launchpad at $595 a year and Pro at $2,000 a year include the full set.

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    Write the what makes me different? inside Launchpad

    Answer the questions, edit the draft, export the document. Starter is free through a region or funded program.

    Get started freeBook a demo