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    The tools tourism businesses run on.

    Booking systems, channel managers, CRM, marketing, websites, payments and accounting, with what each one suits, what it costs and how it fits with Launchpad. 111 tools, by category.

    Browse toolsAsk which you need

    Marketing and automation

    Each tool has its own page with what it suits, pricing, and the articles that mention it.

    • ActiveCampaign

      Email, SMS and WhatsApp marketing with automations that send for you.

      Marketing and automation · subscription

    • Adobe Express

      Design social posts, flyers, images and short videos from templates.

      Marketing and automation · From Free plan

    • Australian Tourism Data Warehouse

      Australia's national tourism data platform, linking listings to distributors.

      Marketing and automation · From Contact

    • Bitly

      Short links and QR codes you can track and update.

      Marketing and automation · From Free

    • Buffer

      Plan, schedule and track your social posts from one queue.

      Marketing and automation · From Free

    • Canva

      Design social posts, flyers, presentations and video from templates.

      Marketing and automation · From Free plan

    • CapCut

      Video and photo editing with captions and templates for social content.

      Marketing and automation · From Free plan

    • Google Ads

      Advertising across Google Search, YouTube, Maps and more, with a budget you set.

      Marketing and automation · usage-based

    • Google Business Profile

      Show up on Google Search and Maps with a free business listing.

      Marketing and automation · From Free

    • Hootsuite

      Plan, publish and track your social media posts from one dashboard.

      Marketing and automation · subscription

    • Klaviyo

      Email and SMS marketing driven by your customer data.

      Marketing and automation · From Free plan

    • Later

      Plan, schedule and track social posts, plus influencer campaigns for brands.

      Marketing and automation · From From US$18.75/month (billed yearly)

    • Mailchimp

      Email and SMS campaigns, automations and audience tools for small businesses.

      Marketing and automation · From Free plan

    • MailerLite

      Email marketing for newsletters, automations, signup forms and landing pages.

      Marketing and automation · From Free plan

    • Meta Ads Manager

      Create, manage and report on ads across Facebook and Instagram.

      Marketing and automation · usage-based

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    Frequently asked questions

    Common questions about tourism software and tools

    What is this list?
    Software and digital tools we have seen work for tourism businesses, grouped by what they do: bookings, channel management, CRM, marketing, websites, payments, accounting and operations. Each has its own page with what it suits, pricing and how it fits with Launchpad.
    How do I know which tool is right for my tourism business?
    Start with the job you need done and your business stage. A one-person tour operator and a multi-property accommodation group need different tools. A free consultation looks at what you have, what you pay and what you are missing.
    Do these tools work with Launchpad?
    Many connect directly, and Launchpad's CRM, marketing and booking tools replace several of them for smaller operators. Each tool's page says how it fits.
    Are these recommendations independent?
    Some links are affiliate links and say so on the tool's page. That never changes what we list or what we say about a tool; we include tools because operators we work with get value from them.
    How are the tools priced?
    Most are subscriptions, some charge per booking, and a few are free at a basic tier. Each page shows the pricing model and starting price where the vendor publishes one.