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    Marketing and automation

    Klaviyo

    Email and SMS marketing driven by your customer data.

    Pricing model
    freemium
    From
    Free plan
    Category
    Marketing and automation

    About Klaviyo

    Klaviyo is a customer data and marketing platform. It keeps customer profiles in one place and sends email, SMS, WhatsApp and mobile push messages from them.

    You can segment customers by what they have done and bought, then send automated flows and one-off campaigns. AI tools help build campaigns and answer customer questions.

    It connects to online stores and business tools including Shopify, WooCommerce, Wix, Stripe, Square, HubSpot and Zendesk.

    Pricing: Klaviyo has a free plan with limits on active profiles and monthly email sends. Paid plans scale with your active profiles and sends, and with the channels you use, and Enterprise is by quote. Prices on the global page are in US dollars, and Klaviyo has an Australian pricing page.

    What it does

    • Unified customer profiles
    • Segmentation
    • Email marketing
    • SMS, RCS, WhatsApp and mobile push messaging
    • Automated flows and campaigns
    • AI marketing and customer support agents
    • Sign-up forms
    • Reviews and helpdesk tools
    • Reporting and analytics
    • Integrations with Shopify, WooCommerce, Wix, Stripe, Square, HubSpot and more

    Why it suits tourism businesses

    Tourism businesses that sell online, such as gift shops, wineries and attractions with a store, use Klaviyo to message past customers based on what they have bought. Segments and automated flows keep that contact going without a manual send each time.

    It is also used by hospitality and fitness businesses. If your booking or sales system is on its integration list, customer activity can feed your segments.

    Helps with: Email Marketing, Ecommerce, Automation

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    Frequently asked questions

    About Klaviyo

    How can a tourism business use Klaviyo to personalise its marketing?
    You can segment customers by their activity and purchases, then send messages that match. Flows run automatically once they are set up.
    Can Klaviyo recover abandoned bookings or carts?
    Klaviyo runs automated flows from customer activity, including abandoned cart flows for connected online stores. Whether a booking that is started but not finished can trigger a flow depends on your booking system sending that activity, so ask before you plan around it.
    Does Klaviyo work with my booking or ecommerce system?
    It lists integrations with Shopify, WooCommerce, Magento, BigCommerce, Wix, Stripe, Square and others. Check that your booking tool is on the list.
    Can Klaviyo send messages in different languages?
    Klaviyo staff have said it does not translate messages automatically. You write the content for each language, and can split flows by country or run one flow per language.
    What automated messages can Klaviyo send?
    It sends automated flows by email, SMS, WhatsApp and mobile push, triggered by customer activity. You set up the flows and the content.