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    Marketing and automation

    Google Ads

    Advertising across Google Search, YouTube, Maps and more, with a budget you set.

    Visit Google AdsAsk us about it
    Pricing model
    usage based
    Category
    Marketing and automation

    About Google Ads

    Google Ads is Google's advertising platform. Your ads can appear on Google Search, YouTube, Maps, Gmail, Discover and the Google Display Network.

    Campaign types include Search for people actively looking, Performance Max for goals like sales or leads, and Demand Gen for people who are not searching yet. Video campaigns build awareness on YouTube.

    You set a budget and a bid. With click-based bidding you pay for each click on your ad, and other bidding options charge per thousand views or per action. Keyword Planner, the Google Ads Editor and a mobile app help you plan and manage campaigns.

    Pricing: Google Ads is pay-as-you-go advertising with no subscription fee. You set a budget and bids, and with click-based bidding you pay for each click on your ad. Other bidding options charge per thousand views or per action. New advertisers can choose sign-up offers.

    What it does

    • Search campaigns with keyword targeting
    • Performance Max campaigns
    • Demand Gen campaigns
    • Video campaigns on YouTube
    • Shopping campaigns
    • Keyword Planner
    • Google Ads Editor for bulk changes
    • Mobile app for monitoring
    • Reach Planner
    • Manager accounts for multiple ad accounts

    Why it suits tourism businesses

    Tourism businesses use Search campaigns to show up when travellers look for tours, stays and things to do. Demand Gen and Video reach people earlier, while they are still looking for ideas.

    You control the budget, so you can adjust spend as the season changes. Linking Google Analytics, which is free, shows what happens after someone clicks.

    Helps with: Advertising, Ppc, Marketing

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    Frequently asked questions

    About Google Ads

    How does Google Ads pricing work?
    There is no subscription fee. You set a budget and a bid, and with click-based bidding you pay for each click on your ad. Other bidding options charge per thousand views or per action. Check Google's site for current sign-up offers.
    Can I target specific regions or interstate travellers?
    Google Ads lets you choose who sees your ads in your campaign settings. Google's help pages explain the location options.
    How do I know if my Google Ads campaigns are working?
    The Google Ads mobile app and reports show your results, and linking Google Analytics, which is free, shows what visitors do after they click.
    Can Google Ads help manage peak and off-peak seasons?
    Because you set the budget, you can raise or lower spend as the season changes.
    What kinds of tourism businesses can use Google Ads?
    Any business with something to promote can run campaigns. Search suits operators whose guests look for them by name or by activity, and video and Demand Gen suit building awareness.