Marketing and automation
ActiveCampaign
Email, SMS and WhatsApp marketing with automations that send for you.
- Pricing model
- subscription
- Category
- Marketing and automation
About ActiveCampaign
ActiveCampaign is a marketing platform for email, SMS and WhatsApp. It builds audience segments from engagement data and runs automated flows such as welcome series and win-backs for lapsed customers.
Campaigns can be tested automatically, with the better-performing version sent after you approve it. Weekly account audits, deliverability checks and performance reports are part of the platform.
It connects to apps such as Stripe and Google Ads, and to AI tools like ChatGPT and Claude.
Pricing: Pricing is set by the size of your contact list. ActiveCampaign builds a package from a pricing request form. There is a 14-day free trial with no credit card needed.
What it does
- Email marketing with automatic A/B testing
- Automations such as welcome series and win-backs
- SMS and WhatsApp messaging
- Audience segmentation from engagement data
- Drafted Google and Meta ads from one brief
- Weekly account audits
- Deliverability checks
- Performance reports
- Connectors such as Stripe and Google Ads
- Connections to AI tools
Why it suits tourism businesses
Tourism businesses use ActiveCampaign to stay in touch with past guests and enquiries. A welcome series after a booking, or a win-back message to guests who have not returned, can run on its own once you set it up.
Segments let you send different messages to different groups, such as locals, repeat visitors or event attendees, based on how they engage with your emails.
Helps with: Email Marketing, Automation, Crm
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One place for the tools you run on.
Launchpad brings bookings, CRM, marketing and analytics together for tourism businesses, and connects with the tools you already use.
Frequently asked questions
About ActiveCampaign