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    Marketing and automation

    Meta Ads Manager

    Create, manage and report on ads across Facebook and Instagram.

    Visit Meta Ads ManagerAsk us about it
    Pricing model
    usage based
    Category
    Marketing and automation

    About Meta Ads Manager

    Meta Ads Manager is Meta's tool for running ads on Facebook, Messenger, Instagram and the Audience Network. A step-by-step flow takes you through choosing an objective, picking placements, setting a budget and choosing an ad format.

    After your ads are live, you can edit campaigns, ad sets and ads, and follow results at each level. You can customise columns, save reports and schedule them. A mobile app lets you create, edit and monitor ads from your phone.

    Placements can be chosen by hand or left to Meta to select.

    Pricing: Meta does not charge for Ads Manager itself. You pay for the ads you run, using a budget you set, and there is no minimum budget. Costs build up as your ads run and are charged automatically on your billing date or when you reach a billing threshold.

    What it does

    • Step-by-step ad creation
    • Objective, placement and budget settings
    • Facebook, Messenger, Instagram and Audience Network placements
    • Advantage+ placements chosen by Meta
    • Editing of campaigns, ad sets and ads
    • Reporting at campaign, ad set and ad level
    • Saved and scheduled reports
    • Customisable columns
    • Mobile app

    Why it suits tourism businesses

    Tourism businesses use Facebook and Instagram ads to reach people planning a trip, and to promote an event, an offer or a new season. Ads Manager is where you set the audience, budget and creative for each campaign.

    Reports show impressions, engagement and purchases, so you can see which ads earned a response. Using the Meta Pixel, you can also show ads to people who have visited your website.

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    Frequently asked questions

    About Meta Ads Manager

    How can a tourism operator use Meta Ads Manager to reach travellers?
    You can run ads on Facebook and Instagram to promote tours, stays, events and offers, choosing your objective, audience and budget.
    Do I pay anything to use Ads Manager for my tours?
    No charge applies to creating an account or using Ads Manager. You pay for the ads you run, up to the budget you set, and there is no minimum budget. Charges are taken on your billing date or when you reach a billing threshold.
    Can I re-engage people who visited my website?
    Yes. If you install the Meta Pixel on your website, you can build a custom audience of website visitors in Ads Manager and show ads to them.
    How do I target the right travellers for my experience?
    You choose your objective, placements and budget, then define who sees the ad. Audience options include custom audiences built from website visitors using the Meta Pixel.
    Can I measure whether my ads are working?
    Yes. Reports show metrics such as impressions, engagement and purchases at campaign, ad set and ad level.