Marketing and automation
Buffer
Plan, schedule and track your social posts from one queue.
- Pricing model
- freemium
- From
- Free
- Category
- Marketing and automation
About Buffer
Buffer is a social media management platform for small businesses, creators, agencies and teams. You build a library of content ideas, draft posts with an AI assistant, and schedule them to your channels from one queue and calendar.
It supports Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon and Substack. Analytics show how posts performed, and you can reply to comments across accounts from one dashboard.
Teams can edit and approve posts, and Start Page builds a link in bio page. There is a free plan.
Pricing: Buffer has a free plan and paid plans. See their website for current plans.
What it does
- Content ideas library
- AI assistant for drafting posts
- Scheduling queue and calendar
- Analytics and reporting
- Community replies from one dashboard
- Team editing and approval
- Start Page link in bio builder
- Mobile app
- Connections to Canva, Google Drive and automation tools
- API and AI assistant connections
Why it suits tourism businesses
A queue lets a small team post steadily without logging in to every network each day. You can load up posts in a quiet hour, then let them go out through the week.
Google Business Profile is on the supported list, which suits businesses that want to post updates where people search for them. Replying to comments from one dashboard keeps guest questions from sitting unanswered.
Similar tools
- Marketing and automation
MailerLite
Email marketing for newsletters, automations, signup forms and landing pages.
- Marketing and automation
Hootsuite
Plan, publish and track your social media posts from one dashboard.
- Marketing and automation
Klaviyo
Email and SMS marketing driven by your customer data.
Read next
Boost Tourism Bookings Analysing Social Media ROI
Stop guessing if social media works! Learn how to track ROI, optimise campaigns and drive more bookings for your tourism business.
Fill Empty Rooms Now With Social Media Ads
Fill those empty rooms and seats fast! Paid social media can be your secret weapon for securing last-minute tourism bookings. Here's how.
Social Media That Sells Tours & Accommodation
Social media a booking desert? Discover & fix the common mistakes that are costing tourism businesses real revenue. Practical tips inside!
One place for the tools you run on.
Launchpad brings bookings, CRM, marketing and analytics together for tourism businesses, and connects with the tools you already use.
Frequently asked questions
About Buffer