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    Marketing and automation

    Mailchimp

    Email and SMS campaigns, automations and audience tools for small businesses.

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    Pricing model
    freemium
    From
    Free plan
    Category
    Marketing and automation

    About Mailchimp

    Mailchimp is an email and SMS marketing platform. You build campaigns from templates, manage your audience and contacts, and track results in reports.

    Marketing automations send messages when something happens, and higher tiers add enhanced flows. SMS is an add-on on paid plans in select countries and needs approval. AI tools help create content.

    Mailchimp lists more than 300 integrations, including website builders such as Wix, Squarespace and WordPress.

    Pricing: Mailchimp has a free plan for one user and one audience, limited to 250 contacts and 500 sends a month, and it pauses sending past those limits. Paid Essentials, Standard and Premium plans scale with contacts and sends, with overage charges. Standard and Essentials start with a 14-day free trial.

    What it does

    • Email campaigns and templates
    • Marketing automations
    • Audience and contact management
    • SMS add-on on paid plans in select countries
    • AI content tools
    • Reporting and analytics
    • Social media marketing
    • Lead generation
    • 300+ integrations
    • Free plan

    Why it suits tourism businesses

    Tourism businesses use email to reach past guests, enquiries and mailing list sign-ups. Templates make it quicker to send a seasonal offer or a newsletter, and automations can send a message after someone signs up.

    A free plan exists, so a small operator can start with a simple list and move to a paid plan as the list grows.

    Helps with: Marketing, Communication, CRM

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    Frequently asked questions

    About Mailchimp

    How can a tourism operator use Mailchimp to keep past guests engaged?
    You can send newsletters and seasonal offers to your audience from templates, and set up automations that run after someone joins your list.
    Does Mailchimp offer a free plan?
    Yes. The free plan covers one user and one audience, up to 250 contacts and 500 sends a month. It leaves out scheduling, custom reports and removal of Mailchimp branding.
    Can Mailchimp automate emails after a guest books?
    Mailchimp has marketing automations that send messages on a trigger. Check which triggers your booking system can feed into Mailchimp.
    What features does Mailchimp include for targeting the right guests?
    Audience and contact management tools let you organise your contacts. Check their site for the segmentation options on your plan.