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    Marketing and automation

    Bitly

    Short links and QR codes you can track and update.

    Pricing model
    freemium
    From
    Free
    Category
    Marketing and automation

    About Bitly

    Bitly is a link and QR code platform. You create short links, with custom domains and back-halves, and see clicks by location, referrer and device.

    QR codes can be customised with your colours and logo, and you can change where a code points after it is printed. Pages is a link in bio tool for social profiles, and Bitly Assist is an AI helper for creating and analysing links.

    There is a free plan with monthly limits, paid upgrades, and custom quotes for larger organisations.

    Pricing: Bitly has a free plan with monthly limits, paid upgrades and custom quotes for larger organisations. See their website for current plans.

    What it does

    • URL shortener with custom domains and back-halves
    • Bulk shortening
    • Customisable QR codes
    • Editable QR code destinations
    • Link in bio pages
    • Click and scan analytics by location, referrer and device
    • Bitly Assist AI
    • Free plan with monthly limits

    Why it suits tourism businesses

    Tourism businesses print QR codes on brochures, signs, menus and posters. Because the destination can be changed after printing, one printed code can point to this season's offer, then next season's.

    Short links with click tracking show which campaigns and channels send people to your booking page, so you can see what is working.

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    Frequently asked questions

    About Bitly

    How can a tour operator use Bitly to see which marketing works?
    Short links with click tracking show how many people came from each campaign or channel.
    Can Bitly connect printed brochures to online booking?
    Yes. A QR code on a brochure or sign can open your booking page, and you can change the destination later.
    Does Bitly track where my clicks come from?
    Yes. It reports clicks and scans by location, referrer and device.
    Is Bitly free for a small tourism business?
    Bitly has a free plan with monthly limits on links and QR codes. See their website for current limits and paid plans.