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    Souvenirs

    Souvenirs experience within Sensory

    Develop this experienceAll experience types
    All travellers
    50%
    High-yield travellers
    79%
    Premium and luxury travellers
    62%

    About souvenirs experiences

    Browse thoughtfully curated souvenir shops offering quality Australian-made products and meaningful keepsakes. From iconic symbols like kangaroo and koala items to contemporary designs celebrating Australian landscapes and culture, these retail experiences help travelers find perfect mementos. Quality merchandise ensures souvenirs remain cherished reminders of Australian adventures for years to come.

    Who wants it

    Share of surveyed travellers who want souvenirs experiences on their next trip. Tourism Australia, Future of Demand research, 23,771 travellers across 20 markets.

    All travellers
    50%
    High-yield travellers
    79%
    Premium and luxury travellers
    62%

    More sensory experiences

    Experience types travellers group with this one. Pairing two makes a stronger product than either alone.

    All themes

    Offer souvenirs experiences?

    We help operators design, price and package the experiences travellers want, and Launchpad sells and manages them once they are live.

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    Frequently asked questions

    About souvenirs experiences

    What kinds of products do curated souvenir shops offer?
    Curated souvenir shops offer quality Australian-made products and meaningful keepsakes. Ranges span iconic symbols such as kangaroo and koala items through to contemporary designs celebrating Australian landscapes and culture. This mix lets operators appeal to travellers wanting classic mementos as well as those seeking modern, design-led keepsakes reflecting the destination.
    Why does souvenir quality matter for travellers?
    Quality merchandise ensures souvenirs remain cherished reminders of Australian adventures for years to come. By focusing on thoughtfully curated, quality Australian-made products rather than disposable items, operators help travellers find meaningful keepsakes they value long after the trip, supporting stronger customer satisfaction and word-of-mouth.
    How can operators position a souvenir experience?
    Operators can position souvenirs as a thoughtfully curated retail experience rather than generic shopping. Emphasising quality Australian-made products, meaningful keepsakes, and a mix of iconic kangaroo and koala items alongside contemporary designs celebrating Australian landscapes and culture helps travellers find the perfect memento and differentiates the shop.