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    Fresh seafood

    Fresh seafood experience within Sensory

    All travellers
    43%
    High-yield travellers
    51%
    Premium and luxury travellers
    67%

    About fresh seafood experiences

    Feast on Australia's premium seafood at coastal restaurants, bustling fish markets, and waterfront dining venues serving ocean-to-plate catches. From Sydney rock oysters to Tasmanian salmon, Moreton Bay bugs to Western Australian lobster, travelers discover why Australian seafood is prized globally. Chefs honor these treasures with preparations that highlight natural flavors and supreme freshness.

    Who wants it

    Share of surveyed travellers who want fresh seafood experiences on their next trip. Tourism Australia, Future of Demand research, 23,771 travellers across 20 markets.

    All travellers
    43%
    High-yield travellers
    51%
    Premium and luxury travellers
    67%

    Offer fresh seafood experiences?

    We help operators design, price and package the experiences travellers want, and Launchpad sells and manages them once they are live.

    Frequently asked questions

    About fresh seafood experiences

    What does a fresh seafood experience in Australia involve?
    A fresh seafood experience involves feasting on premium ocean-to-plate catches at coastal restaurants, bustling fish markets and waterfront dining venues. Travellers sample signature produce such as Sydney rock oysters, Tasmanian salmon, Moreton Bay bugs and Western Australian lobster. Chefs prepare these with methods that highlight natural flavours and supreme freshness, showcasing why Australian seafood is prized globally.
    What types of seafood can travellers sample?
    Travellers can sample a range of prized Australian seafood, including Sydney rock oysters, Tasmanian salmon, Moreton Bay bugs and Western Australian lobster. These catches are served across coastal restaurants, fish markets and waterfront venues. The variety reflects Australia's regional produce and gives visitors a way to discover why Australian seafood is prized globally.
    Where can travellers enjoy fresh Australian seafood?
    Travellers can enjoy fresh seafood at coastal restaurants, bustling fish markets and waterfront dining venues serving ocean-to-plate catches. These settings put visitors close to the source, reinforcing the freshness that defines the experience. For operators, offering seafood in these coastal and waterfront contexts strengthens the ocean-to-plate story that appeals to visitors.
    How do chefs prepare fresh seafood to appeal to visitors?
    Chefs honour Australia's seafood with preparations that highlight natural flavours and supreme freshness rather than masking them. This ocean-to-plate approach lets premium produce like oysters, salmon, bugs and lobster speak for itself. For operators, emphasising freshness and simple, flavour-forward preparation is a compelling way to convey why Australian seafood is prized globally.