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    Outlet/duty free

    Outlet/duty free experience within Sensory

    Develop this experienceAll experience types
    All travellers
    75%
    High-yield travellers
    74%
    Premium and luxury travellers
    65%

    About outlet/duty free experiences

    Discover exceptional value at Australia's outlet shopping centers and duty-free stores offering designer brands at significantly reduced prices. Smart shoppers find premium international labels, Australian brands, and luxury goods at attractive discounts, with the added benefit of tax-free shopping for international travelers. These retail destinations combine bargain-hunting excitement with access to quality products and substantial savings.

    Who wants it

    Share of surveyed travellers who want outlet/duty free experiences on their next trip. Tourism Australia, Future of Demand research, 23,771 travellers across 20 markets.

    All travellers
    75%
    High-yield travellers
    74%
    Premium and luxury travellers
    65%

    More sensory experiences

    Experience types travellers group with this one. Pairing two makes a stronger product than either alone.

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    Offer outlet/duty free experiences?

    We help operators design, price and package the experiences travellers want, and Launchpad sells and manages them once they are live.

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    Frequently asked questions

    About outlet/duty free experiences

    What is the appeal of outlet and duty-free shopping for travellers?
    The appeal lies in exceptional value: outlet centres and duty-free stores offer designer brands, Australian labels and luxury goods at significantly reduced prices. Smart shoppers enjoy the excitement of finding premium international labels at attractive discounts, while international travellers gain tax-free shopping. The combination of quality products and substantial savings makes it a rewarding sensory retail experience.
    How does duty-free shopping benefit international visitors specifically?
    International travellers gain the added benefit of tax-free shopping when buying at duty-free stores. This means premium international labels, Australian brands and luxury goods can be purchased with substantial savings on top of already reduced outlet prices. For overseas visitors, this tax-free advantage is a key drawcard that operators can highlight when promoting retail experiences.
    What types of products can shoppers expect to find?
    Shoppers can expect designer brands, premium international labels, Australian brands and luxury goods, all offered at attractive discounts. Australia's outlet shopping centres and duty-free stores are positioned around quality products at reduced prices, so the range spans both global fashion names and local labels, appealing to bargain-hunters looking for premium goods.
    How can operators position outlet shopping as an experience?
    Operators can frame outlet and duty-free shopping as more than a transaction by leaning into the bargain-hunting excitement and the sensory appeal of discovering premium goods at reduced prices. Emphasising significant discounts, tax-free benefits for international travellers and access to designer and luxury labels helps position these retail destinations as a rewarding experience combining savings with quality.