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    Local handicrafts

    Local handicrafts experience within Sensory

    Develop this experienceAll experience types
    All travellers
    61%
    High-yield travellers
    65%
    Premium and luxury travellers
    69%

    About local handicrafts experiences

    Support talented Australian artisans by purchasing unique handcrafted items that embody regional creativity and traditional skills. From Aboriginal art and woodwork to handmade jewelry and textiles, these shopping experiences offer travelers authentic souvenirs with stories, direct connections to makers, and one-of-a-kind pieces that celebrate Australian craftsmanship and cultural heritage.

    Who wants it

    Share of surveyed travellers who want local handicrafts experiences on their next trip. Tourism Australia, Future of Demand research, 23,771 travellers across 20 markets.

    All travellers
    61%
    High-yield travellers
    65%
    Premium and luxury travellers
    69%

    More sensory experiences

    Experience types travellers group with this one. Pairing two makes a stronger product than either alone.

    All themes

    Offer local handicrafts experiences?

    We help operators design, price and package the experiences travellers want, and Launchpad sells and manages them once they are live.

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    Frequently asked questions

    About local handicrafts experiences

    What products feature in local handicraft experiences?
    Local handicraft experiences feature unique handcrafted items that embody regional creativity and traditional skills, including Aboriginal art, woodwork, handmade jewellery and textiles. These shopping experiences give travellers authentic souvenirs with stories and one-of-a-kind pieces that celebrate Australian craftsmanship and cultural heritage, sitting within the Sensory theme.
    Why do travellers value buying directly from local makers?
    Buying directly gives travellers authentic souvenirs with stories and direct connections to the makers, plus one-of-a-kind pieces that celebrate Australian craftsmanship and cultural heritage. It also supports talented Australian artisans, so travellers know their purchase backs regional creativity and traditional skills rather than mass-produced goods.
    How can operators showcase artisan craftsmanship to travellers?
    Showcase the stories behind unique handcrafted items and the regional creativity and traditional skills they embody. Featuring a range such as Aboriginal art, woodwork, handmade jewellery and textiles, and enabling direct connections to makers, helps travellers see the value of one-of-a-kind pieces that celebrate Australian craftsmanship and cultural heritage.
    How do local handicraft experiences support communities?
    They support talented Australian artisans by channelling traveller spending into unique handcrafted items that embody regional creativity and traditional skills. This direct connection between makers and travellers helps sustain traditional crafts such as Aboriginal art, woodwork, jewellery and textiles, while giving travellers authentic souvenirs that celebrate local cultural heritage.