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    Analytics and reporting

    Google Analytics

    Free reporting on how visitors find and use your website and app.

    Visit Google AnalyticsAsk us about it
    Pricing model
    freemium
    Category
    Analytics and reporting

    About Google Analytics

    Google Analytics measures how people use your website and app. It reports where visitors come from and which pages they use.

    Attribution reports show which channels lead to the actions you care about. Machine learning surfaces insights and predicts what customers may do next.

    It is free to use. Analytics 360 is a separate paid offering with advanced tools for larger organisations.

    Pricing: Free to use. Analytics 360 is a separate paid offering for advanced needs. See Google for details.

    What it does

    • Web and app measurement
    • Reports on how customers move through your site
    • Cross-platform attribution
    • Shareable reports
    • Machine learning insights and predictions
    • Google Ads connection
    • Search Console connection
    • Google Cloud connection
    • Analytics 360 for advanced needs

    Why it suits tourism businesses

    Tourism businesses use Analytics to see which pages visitors view before they book or enquire, and which channels brought them there. Linking it to Google Ads and Search Console puts advertising and search data beside your site data.

    As your season changes, the reports show you when traffic picks up and from where, so you can plan your marketing around it.

    Helps with: Analytics, Website, Insights

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    Frequently asked questions

    About Google Analytics

    How does Google Analytics work on my tourism website?
    You add the tracking to your site or app, and Analytics reports on visits, traffic sources and the actions people take.
    Can Google Analytics show which marketing campaigns bring bookings?
    Yes, once you set up conversions. Attribution reports show which channels lead to those actions, and linking Google Ads adds campaign data.
    Can Google Analytics help improve my online booking process?
    It shows where visitors drop off before completing an action, which tells you which pages to look at first.
    How does Google Analytics help seasonal tourism businesses?
    Reports show how traffic and sources change across the year, which helps you time your campaigns and content.
    Is Google Analytics free to use?
    Yes. Google offers Analytics free of charge, and Analytics 360 is a separate paid offering.