Communication
Message customers on WhatsApp with a business app or the API.
- Pricing model
- freemium
- From
- Free
- Category
- Communication
About WhatsApp
WhatsApp Business is a set of messaging products for businesses. The Business App is built for small business owners to chat one-on-one with customers. The Business Platform, which uses an API, is for medium to large businesses that message customers at scale.
The app gives you a business profile, a way to show products and services with prices, and automatic greeting and away messages. On the platform, messages fall into four categories: marketing, authentication, utility and service.
The vendor describes AI-enabled customer engagement across both products.
Pricing: The WhatsApp Business app is a free app, and mobile data charges can still apply. The WhatsApp Business Platform, which uses an API, charges businesses per message delivered, depending on who receives it and the message category. Service messages are not charged.
What it does
- Business App for small businesses
- Business profile
- Product and service showcase with prices
- Greeting and away messages
- Business Platform (API) for messaging at scale
- Marketing, authentication, utility and service message categories
- AI-enabled customer engagement
Why it suits tourism businesses
Tourism businesses use WhatsApp Business to answer questions and confirm details with guests on an app many already use. The Business App suits operators who handle chats themselves.
Larger operators and booking platforms use the Business Platform to send messages at scale, such as confirmations and reminders. That needs a developer or a partner tool.
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Frequently asked questions
About WhatsApp