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    Marketing and automation

    TripAdvisor Management Centre

    Claim your Tripadvisor listing and reply to guest reviews for free.

    Visit TripAdvisor Management CentreAsk us about it
    Pricing model
    free
    From
    Free
    Category
    Marketing and automation

    About TripAdvisor Management Centre

    The Tripadvisor Management Centre is where owners manage a listing they have claimed. Claiming comes first, then you verify your identity and log in.

    From the Reviews tab you can reply publicly to guest reviews. Each review takes one owner response, and the replies are public. You can also reply from the link in review alert emails or from the Tripadvisor app.

    Tripadvisor lists free tools for asking for reviews, including QR codes and stickers, and an analytics dashboard.

    Pricing: Free for owners who have claimed their listing. See Tripadvisor for any paid marketing products.

    What it does

    • Claim and verify your listing
    • Reply publicly to reviews
    • Reply from alert emails
    • Mobile access in the Tripadvisor app
    • QR codes and stickers to ask for reviews
    • Analytics dashboard

    Why it suits tourism businesses

    Tripadvisor is a place travellers check before they book a tour, a stay or a meal. Owners who reply to reviews show future guests that someone is paying attention.

    The QR codes and stickers suit spots where guests are on site, such as a check-in desk, a tour meeting point or a table. The app means replies can be written between tours.

    Helps with: Reviews, Reputation, Marketing

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    Frequently asked questions

    About TripAdvisor Management Centre

    Does it cost anything to reply to reviews?
    Tripadvisor says owners who have claimed their listing can respond to reviews at no cost. See their site for any paid marketing products.
    Who should claim a Tripadvisor listing?
    Owners of accommodation, restaurants and attractions listed on Tripadvisor. You claim your listing and verify your identity first.
    Can I respond to negative reviews through the platform?
    Yes. You can write one public response to each review from the Reviews tab, an alert email or the app.
    Does it integrate with booking systems?
    We could not confirm any booking system connections for the Management Centre. The tools we confirmed cover reviews, QR codes and analytics. Ask Tripadvisor about booking connections for your business type.