Marketing and automation
Semrush
SEO, keyword and competitor research tools to help people find your website.
- Pricing model
- freemium
- From
- Free plan
- Category
- Marketing and automation
About Semrush
Semrush is a marketing platform for search visibility. It covers traditional search engine optimisation and visibility in AI answers.
Tools include keyword research, competitor analysis, site audits, backlink analysis and rank tracking. Content tools, social media management and local listings management for Google Business Profile sit alongside them.
An API, an app marketplace and a connection for AI assistants let you pull its data into other tools. Adobe completed its acquisition of Semrush in April 2026, and the product continues under the Semrush name.
Pricing: Semrush has a free plan with limited reports, a seven-day free trial of paid plans, and paid SEO plans billed monthly or annually, with a custom Advanced plan by demo. Prices on the vendor page are in US dollars.
What it does
- Keyword research
- Competitor analysis
- Site audit
- Backlink analysis
- Rank tracking
- Content creation tools
- Social media management
- Local listings for Google Business Profile
- AI visibility tracking
- API and app marketplace
Why it suits tourism businesses
Tourism businesses use Semrush to see which search terms bring visitors to their website and which terms competitors rank for. A site audit flags technical issues that can hold pages back.
Local listings tools help keep your Google Business Profile details consistent. It is built for marketers and agencies, so allow time to learn it.
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One place for the tools you run on.
Launchpad brings bookings, CRM, marketing and analytics together for tourism businesses, and connects with the tools you already use.
Frequently asked questions
About Semrush