Victoria

High country, wine regions and a dense visitor economy. Victorian RTOs run programs on the same rails as the operators they serve.

Get started free Grants in VIC

Photograph: Daylesford & the Macedon Ranges

Tourism regions in Victoria

12 regions. Each has its own page with the places inside it, the listings and the funding that applies.

Daylesford & the Macedon RangesThink restorative spa treatments at Hepburn Bathhouse & Spa, leisurely lunches overlooking Lake House Daylesford, and exploring charming villages steeped in history.…
Geelong & the BellarineThink vintage train rides on the Bellarine Railway, and afternoons sampling cool-climate wines at Jack Rabbit Vineyard. Geelong offers urban charm alongside the…
GippslandGippsland stretches from the mountains to the coast, with national parks, lakes, and beaches. People visit for bushwalking, fishing, and water sports, or to explore…
GoldfieldsThe Goldfields region has a rich history from the Victorian gold rush. People visit for the historic streetscapes, grand architecture, and to learn about the region's…
GrampiansEscape to the Grampians National Park, a breathtaking mountain range in western Victoria, where rugged landscapes meet ancient Aboriginal culture. Gariwerd, as it’s…
Great Ocean RoadVictoria's Great Ocean Road delivers drama at every turn. Think windswept cliffs framing the iconic Twelve Apostles, surfing legendary Bells Beach, and charming…
High CountryEscape to the breathtaking beauty of Victoria's High Country, a region where towering peaks meet verdant valleys, offering an unforgettable blend of adventure,…
MelbourneMelbourne is a big city with lots of laneways and a good tram network. People come here for the food, the shops, the sports, and the arts.
Mornington PeninsulaThe Mornington Peninsula offers coastal scenery, beaches, and hinterland. People visit for the walking tracks, local produce, and wineries.
Phillip IslandPhillip Island is a popular spot off Victoria's coast, known for its wildlife and beaches. People visit for the penguin parade, koala reserve, and walks along the…
The MurrayThe Murray follows the Murray River through northern Victoria. People come here for the river, the wetlands, and the local produce. You can find plenty of places to…
Yarra Valley & Dandenong RangesThink rolling vineyards, towering mountain ash, and quaint villages. A trip to Yarra Valley & Dandenong Ranges is unforgettable with experiences like the Puffing Billy…

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Experiences in Victoria

Tours, stays and attractions across Victoria.

112 Olive ApartmentsAccommodation, Mildura
Alexandra Visitor Information CentreAlexandra
Alfred Nicholas Memorial GardensAttraction, Sherbrooke
Chocoholic ToursTour, Melbourne
Maldon Visitor Information CentreInformation Services, Maldon
Sally's Paddock at Redbank WineryFood And Drink, Redbank

What VIC operators run on Launchpad

Every feature

Dashboard
The desk an operator opens on Monday. Bookings, guests, revenue and the Altitude Score, with ATDW and visitation data alongside the business's own numbers.
Marketing hub
A brand profile, social and blog drafts, a website audit and an SEO score, written for an operator with an hour a week rather than an agency with a retainer.
Grants and funding
A live register of federal, state and regional grants, filtered to the business's state and type, with the application steps, documents and assessment criteria in one place.

Victoria, answered

Which tourism regions are in Victoria?

Victoria has 12 tourism regions: Daylesford & the Macedon Ranges, Geelong & the Bellarine, Gippsland, Goldfields, Grampians, Great Ocean Road, High Country, Melbourne and more. Each has its own page here with the operators and listings in it.

Are there tourism grants for Victoria operators?

State and federal programs fund Victoria tourism businesses through the year. See the Victoria grants page for what is open now.

Does my region in Victoria run a Launchpad program?

Many regional tourism organisations and councils bring their operators onto Launchpad through funded Starter seats. Choose your tourism region on this page, or ask us and we will check whether a program is running where you operate.

Can I use Launchpad in Victoria without a program?

Yes. Launchpad is available to any Australian tourism operator at $595 a year, and Pro at $2,000 a year for operators selling through trade. The Altitude Score is free to run without an account.