Skip to main content
    Why operators choose Launchpad

    Built for tourism. Not adapted to it.

    Most software asks tourism operators to bend their business around someone else's industry. Launchpad starts from how tourism actually works: ATDW, trade, seasons and guests.

    Book a demoCompare with your current stack

    What purpose-built looks like

    Six things a generic platform cannot give you without months of adaptation, because they were never designed in.

    ATDW is native, not an afterthought

    Your ATDW listing connects on day one and feeds your profile, your content and your Altitude Score. Generic platforms have never heard of the Australian Tourism Data Warehouse.

    Trade and distribution built in

    Rate sheets, agent and wholesaler relationships, contracts and commissions live in the platform, not in a spreadsheet bolted onto a CRM that thinks you sell software.

    Guests, not just contacts

    The CRM models how tourism actually works: guests, bookings, seasons, repeat visitation and referral sources, so your marketing speaks to travellers rather than leads.

    Funded pathways through your region

    Launchpad runs the programs your regional tourism organisation and government partners deliver, so operators often come on board funded rather than out of pocket.

    AI trained on tourism marketing

    Campaigns, brand voice and content audits tuned to tourism, drawing on your listing, your reviews and your region, not a blank text box.

    One platform, one price

    CRM, marketing, bookings and trade in one place for $595 a year, instead of five subscriptions that do not talk to each other.

    Find the plan that matches your business

    Frequently asked questions

    Why Launchpad, in plain terms

    What makes Launchpad different from a generic CRM?
    Launchpad was built for Australian tourism operators from the ground up. It connects to your ATDW listing, understands trade and distribution, models guests and seasons rather than sales pipelines, and is delivered through regional tourism organisations and funded programs. A generic CRM was designed for another industry and needs heavy adaptation before it fits a tourism business.
    Why does being tourism-specific matter?
    Tourism businesses run on seasonality, trade relationships, ATDW distribution and repeat visitation. Tools adapted from other industries make you do the translation work yourself with custom fields and workarounds. A purpose-built platform means the defaults are right from day one, so you spend time on guests rather than configuration.
    Does Launchpad replace my existing tools?
    For most operators, yes. Launchpad brings CRM, email marketing, bookings, trade rates and AI content together for $595 a year, replacing the typical stack of a generic CRM, an email tool, spreadsheets and a separate booking system.
    How do I see it for myself?
    Book a free 30-minute demo and we will walk through the platform with your business in mind, or run the free Altitude Score to see where you stand first.