Launchpad vs your current stack
One tourism platform, or five tools that don't talk
Most operators run Mailchimp, a generic CRM, spreadsheets for trade rates and a separate booking system. Here is what changes when it all lives in one place.
Side by side
| Capability | Fragmented stack | Launchpad |
|---|---|---|
| CRM | Generic CRM built for sales pipelines; guests modelled as leads | Tourism CRM: guests, bookings, seasons and repeat visitation |
| Email marketing | Mailchimp or similar, disconnected from your guest data | Campaigns driven by your own guest and booking data |
| ATDW listing | Managed separately; no tool in the stack knows it exists | Connected on day one; feeds your profile and content |
| Trade rates and contracts | Spreadsheets and email threads | Rate sheets, contracts and commissions in the platform (Pro) |
| Bookings | A separate booking system with its own guest records | Booking tools connected to the same guest profile |
| AI content | A general-purpose chatbot with no context on your business | AI trained on tourism marketing, your listing and your region |
| Support | Five help desks, none of which know tourism | An Australian tourism team, plus your regional organisation |
| Cost | Typically $2,000 to $4,000 a year across subscriptions | $595 a year for the full platform |
Frequently asked questions
Launchpad vs the alternatives
Is there a CRM built specifically for tourism operators in Australia?
Yes. Launchpad is a tourism CRM built for Australian operators. It connects to your ATDW listing, models guests and bookings rather than sales pipelines, and includes email marketing, booking tools and AI content in one platform for $595 a year.
What is a good alternative to Mailchimp for a tourism business?
Launchpad replaces Mailchimp for tourism operators by driving email campaigns from your actual guest and booking data instead of a standalone list. Because the CRM, bookings and email live in one platform, segments like past guests, high-value bookings or lapsed visitors are built in rather than exported between tools.
How much does a fragmented tool stack really cost?
Operators commonly pay for a generic CRM, an email tool, a booking system and assorted add-ons separately, which typically lands between $2,000 and $4,000 a year before counting the hours spent moving data between them. Launchpad replaces that stack for $595 a year.
Can I move my existing data into Launchpad?
Yes. Onboarding includes bringing across your contacts and guest data, and connecting your ATDW listing. Book a demo and we will map your current stack to Launchpad before you commit.