Mailchimp Email Marketing Setup
Stay connected with past guests and convert interested leads into bookings with strategic email marketing. We'll help you build and nurture your email list, create compelling campaigns, and automate communications that drive repeat business and referrals. Every email is crafted to reflect your brand and inspire action.
- Investment
- $440 AUD
- Timeframe
- This will need around 4 weeks to be delivered. Please note, if you are ordering multiple tasks - a member of the Tourism Accelerator team will be in touch to schedule your order so that we can give you the most efficient service.
- Category
- services
About this service
Email marketing is a powerful tool for tourism operators, but many don't have the time or expertise to do it effectively. This service sets up a robust email marketing system using Mailchimp, ensuring you stay top-of-mind with potential and returning customers. We'll work with you to define your target audience, segment your email list, and create engaging content that drives bookings and builds loyalty.
Our team handles the technical setup, design, and copywriting, freeing you to focus on delivering exceptional experiences. We’ll integrate your booking system and website to automatically capture leads and trigger personalised email sequences. Expect to see an increase in direct bookings and reduced reliance on third-party platforms.
We'll also provide ongoing support and training, empowering you to manage your email marketing effectively long-term. We analyse campaign performance, optimise for better open and click-through rates, and help you refine your strategy to maximise ROI. Think of it as a dedicated marketing team, without the overhead.
What you get
Included
- Mailchimp account setup and configuration
- Audience segmentation based on customer data
- Custom email template design reflecting your brand
- Creation of 3 automated email sequences (e.g., welcome, booking confirmation, post-stay)
- Integration with your website and booking system
- Copywriting for 5 email campaigns
- A/B testing of email subject lines and content
- Tracking and analysis of email performance metrics
- Training session on Mailchimp best practices
Deliverables
- Email marketing strategy document
- Custom email templates (3-5 designs)
- Automated email sequences setup
- 4-8 campaigns per month
- List segmentation and management
- Monthly performance reports
- Quarterly strategy reviews
How it runs
Each step, in the order it happens.
- 011 hour
Strategy Session
We discuss your goals, target audience, and brand voice to create a tailored email marketing strategy.
- 021 week
Setup & Design
We configure your Mailchimp account, design custom email templates, and integrate with your existing systems.
- 031 week
Campaign Creation
We write compelling email copy and set up automated sequences to engage your audience and drive bookings.
- 041 hour
Training & Handover
We provide training on Mailchimp best practices and hand over the reins for ongoing management.
Add mailchimp email marketing setup to your plan.
Build an action plan from the toolbox and we will price and schedule it with you. No commitment until you say so.
Frequently asked questions
About Mailchimp Email Marketing Setup