Online Travel Agent Setup
Online Travel Agents (OTA) are any organisation selling travel or tourism products through an online platform. Booking.com, Expedia, Viator are some of the largest, and most well-known, but there are many hundreds more. OTAs have become very popular in recent years, both due to changing habits in the way people book their travel and ever improving technology which has made this process simpler for both customers and operators. Around ¾ of all travel bookings are now made online via OTAs.
- Investment
- $350 AUD
- Timeframe
- This will need around 3 weeks to be delivered. Please note, if you are ordering multiple tasks - a member of the Tourism Accelerator team will be in touch to schedule your order so that we can give you the most efficient service.
- Category
- services
About this service
Online Travel Agents (OTAs) are a powerhouse for driving bookings, with around 75% of travel now booked this way. This service gets you properly set up and optimised on key platforms like Booking.com, Expedia, and Viator, expanding your reach to a global audience. We understand the nuances of each platform and ensure your listings are compelling and easily discoverable.
We don't just create a basic listing. We'll work with you to highlight your unique selling points, craft engaging descriptions, and optimise your pricing strategy for each OTA. The goal is to maximise your visibility and conversion rates, turning online searches into confirmed bookings.
Think of this as an investment in your online presence. A well-optimised OTA presence can significantly boost your revenue and free up your time to focus on delivering exceptional experiences. The results speak for themselves – increased bookings and a wider customer base.
What you get
Included
- OTA Account Setup: We'll create accounts on up to 3 relevant OTAs.
- Listing Optimisation: We'll optimise your descriptions, photos, and pricing.
- Channel Manager Integration: We'll connect your listings to a channel manager (if applicable).
- Keyword Research: We'll identify relevant keywords to improve search visibility.
- Competitive Analysis: We'll analyse your competitors' listings to identify opportunities.
- Booking Policy Setup: We'll help you define clear and attractive booking policies.
- Image Optimisation: We'll ensure your images are high-quality and optimised for each platform.
- Performance Tracking: We'll provide initial guidance on tracking your OTA performance.
Deliverables
- Comprehensive service delivery as outlined in your agreement
- Regular progress updates and communication
- Professional documentation and reports
- Post-project support and guidance
How it runs
Each step, in the order it happens.
- 011 Hour
Initial Consultation
We'll discuss your business, target audience, and desired OTAs.
- 023 Days
Account Setup
We'll create and configure your accounts on selected OTAs.
- 035 Days
Listing Optimisation
We'll optimise your listings with compelling content and pricing.
Add online travel agent setup to your plan.
Build an action plan from the toolbox and we will price and schedule it with you. No commitment until you say so.
Frequently asked questions
About Online Travel Agent Setup