Where your visitors actually come from

It presents origin-market data by town, showing where visitors to the Fleurieu actually travel from. Rather than guessing your source markets, you can see the towns and areas that send visitors, and the dashboard explains what that means for your spend, helping you decide where to focus advertising and promotion.

Knowing which towns your visitors come from lets you direct advertising budget at the markets already sending people, rather than spreading spend thinly. The dashboard connects origin data to spend implications, so you can prioritise the locations most likely to convert and avoid wasting budget on markets that send few visitors.

It is a dashboard, so it presents origin-market data by town in a format you can explore rather than a static document. This lets operators look at the source-market breakdown relevant to their area and use it to inform where their marketing spend goes.