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    For government and councils

    Industry development you can measure

    Fund tourism capability programs delivered on the platform operators use every day, and report outcomes with evidence.

    Programs that reach real operators

    Fund capability programs delivered on the platform operators actually use, with intake, mentoring and content tied to each business's real profile.

    Outcomes you can measure

    Capability scores, participation and progress reported across the funded cohort, so acquittals rest on evidence rather than attendance sheets.

    An Australian platform and team

    Built in Australia for Australian tourism, ATDW-native, delivered with regional tourism organisations you already work with.

    From pilot to state-wide

    Start with a region or a cohort and scale the same platform state-wide without re-procuring a new stack at each step.

    See the programs we deliver

    Start a strategic conversation

    Tell us about your agency's goals and we will bring the evidence from comparable programs.

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    Frequently asked questions

    Launchpad for government, in plain terms

    How does government use Launchpad?
    Agencies and councils fund industry development programs delivered on Launchpad: operators get an ATDW-connected platform with CRM and marketing tools, while the funder gets participation, capability and progress reporting across the cohort.
    What outcomes can be reported?
    Each operator has an Altitude Score and a live capability profile, so programs report movement in digital readiness, marketing capability and business health across the funded cohort, alongside participation and completion.
    Does this replace our regional tourism organisations?
    No, it equips them. Launchpad is typically delivered with RTOs: they bring local relationships and program delivery, the platform brings the tools and the reporting, and government funding reaches operators through a channel it already trusts.
    How do we start?
    Start a strategic conversation below. We will walk through what comparable agencies have funded, the outcomes reported, and what a pilot for your patch would look like.