Lachlan Swan
Tourism Marketing Consultant
Lachlan Swan is an independent tourism marketing consultant, working with destinations, wine brands and tourism operators to tell their stories, grow their digital footprint and drive business. With over 25 years in the industry - from global marketing roles to regional grassroots - Lachlan brings creative clarity, strategic insight, and a deep understanding of what makes a place worth the journey. I'm a seasoned freelance contractor specialising in social media strategy, creative writing, visual storytelling, photography, website content management and brand development. I work with destinations, wineries, tourism operators and regional brands to shape their voice, grow their presence, and bring their stories to life - online and on the ground.
About Lachlan
Lachlan Swan is an independent tourism marketing consultant, working with destinations, wine brands and tourism operators to tell their stories, grow their digital footprint and drive business. With over 25 years in the industry - from global marketing roles to regional grassroots - Lachlan brings creative clarity, strategic insight, and a deep understanding of what makes a place worth the journey. I'm a seasoned freelance contractor specialising in social media strategy, creative writing, visual storytelling, photography, website content management and brand development. I work with destinations, wineries, tourism operators and regional brands to shape their voice, grow their presence, and bring their stories to life - online and on the ground.