
Mailchimp
Email marketing and automation made easy
Marketing & Automation
About Mailchimp
Mailchimp helps small businesses do big things with email marketing, automation, and customer relationship management tools.
Why Tourism Businesses Love It
Stay in touch with past guests and promote your tours or accommodation. Send personalised emails based on guest behaviour, automate follow-ups after bookings, create beautiful newsletters, and segment your audience for targeted campaigns.
Key Features
Email campaigns and newsletters
Marketing automation workflows
Audience segmentation
Landing pages and forms
Social media ads
Analytics and reporting
A/B testing
Mobile app
Pricing
Pricing Model
freemium
Starting From
Free
Details
Free for up to 500 contacts. Paid plans start from $13/month.
Ready to Get Started?
Visit the official website to learn more and sign up.
Related Support Areas
Marketing
Communication
CRM
Related Articles & Guides
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Mailchimp — frequently asked questions
How can a tourism operator use Mailchimp to keep past guests engaged?+
Mailchimp helps you stay in touch with past guests and promote your tours or accommodation. You can send personalised emails based on guest behaviour, automate follow-ups after bookings, create newsletters and segment your audience for targeted campaigns. This keeps your business front of mind and encourages repeat visits and referrals from guests who have already experienced your offering.
Does Mailchimp offer a free plan?+
Yes. Mailchimp uses a freemium model and is free for up to 500 contacts, which suits many small tourism operators getting started with email marketing. Paid plans start from $13/month and provide additional capacity and features as your contact list and needs grow.
Can Mailchimp automate emails after a guest books?+
Yes. Mailchimp includes marketing automation workflows, letting you automate follow-ups after bookings and send personalised emails based on guest behaviour. This means you can set up sequences that trigger automatically, saving time while keeping communication timely and relevant to each guest's interaction with your business.
What features does Mailchimp include for targeting the right guests?+
Mailchimp offers audience segmentation so you can group guests and send targeted campaigns, along with email campaigns and newsletters, landing pages and forms, social media ads, analytics and reporting, A/B testing and a mobile app. Segmentation lets you tailor messages to specific audiences, such as past guests of a particular tour, for more relevant and effective marketing.