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    Mailchimp

    Mailchimp

    Email marketing and automation made easy

    Marketing & Automation

    About Mailchimp

    Mailchimp helps small businesses do big things with email marketing, automation, and customer relationship management tools.

    Why Tourism Businesses Love It

    Stay in touch with past guests and promote your tours or accommodation. Send personalised emails based on guest behaviour, automate follow-ups after bookings, create beautiful newsletters, and segment your audience for targeted campaigns.

    Key Features

    Email campaigns and newsletters
    Marketing automation workflows
    Audience segmentation
    Landing pages and forms
    Social media ads
    Analytics and reporting
    A/B testing
    Mobile app

    Pricing

    Pricing Model

    freemium

    Starting From

    Free

    Details

    Free for up to 500 contacts. Paid plans start from $13/month.

    Ready to Get Started?

    Visit the official website to learn more and sign up.

    Related Support Areas

    Marketing
    Communication
    CRM

    Related Articles & Guides

    Learn more about using Mailchimp effectively in your tourism business

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    Mailchimp — frequently asked questions

    How can a tourism operator use Mailchimp to keep past guests engaged?+
    Mailchimp helps you stay in touch with past guests and promote your tours or accommodation. You can send personalised emails based on guest behaviour, automate follow-ups after bookings, create newsletters and segment your audience for targeted campaigns. This keeps your business front of mind and encourages repeat visits and referrals from guests who have already experienced your offering.
    Does Mailchimp offer a free plan?+
    Yes. Mailchimp uses a freemium model and is free for up to 500 contacts, which suits many small tourism operators getting started with email marketing. Paid plans start from $13/month and provide additional capacity and features as your contact list and needs grow.
    Can Mailchimp automate emails after a guest books?+
    Yes. Mailchimp includes marketing automation workflows, letting you automate follow-ups after bookings and send personalised emails based on guest behaviour. This means you can set up sequences that trigger automatically, saving time while keeping communication timely and relevant to each guest's interaction with your business.
    What features does Mailchimp include for targeting the right guests?+
    Mailchimp offers audience segmentation so you can group guests and send targeted campaigns, along with email campaigns and newsletters, landing pages and forms, social media ads, analytics and reporting, A/B testing and a mobile app. Segmentation lets you tailor messages to specific audiences, such as past guests of a particular tour, for more relevant and effective marketing.
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    The Complete Tourism Growth Platform

    Launchpad brings all your tools together — AI-powered analytics, marketing automation, and CRM built specifically for tourism.

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