Bokun by TripAdvisor
Manage your tours, activities, and rentals with ease and maximise profits.
About Bokun by TripAdvisor
Bokun by TripAdvisor is a cloud-based software solution designed specifically for tourism businesses to manage bookings, inventory, and distribution channels. It offers a comprehensive suite of tools aimed at streamlining operations and increasing revenue for tour operators, activity providers, rental companies, and other tourism-related businesses. Bokun provides a centralised platform to manage all aspects of the business, from creating and pricing products to accepting online bookings and processing payments. This allows businesses to focus on delivering exceptional experiences to their customers, instead of being bogged down by administrative tasks.
Bokun's key capabilities include online booking management, channel management, inventory management, point-of-sale (POS) functionality, and reporting & analytics. The software allows businesses to create and manage their products with detailed descriptions, images, pricing options, and availability calendars. It supports real-time inventory updates across all channels, preventing overbookings and ensuring accurate availability information. Bokun's channel management feature allows businesses to distribute their products through various online travel agencies (OTAs), such as TripAdvisor, Viator, and GetYourGuide, as well as their own website. The built-in POS system enables businesses to accept in-person bookings and payments at their physical locations.
Bokun integrates seamlessly with a variety of third-party applications, including accounting software (e.g., Xero), customer relationship management (CRM) systems (e.g., Salesforce), and marketing automation platforms (e.g., Mailchimp). Its open API allows for custom integrations with other systems. The software is designed to be scalable, accommodating businesses of all sizes, from small independent operators to large tour companies. As a business grows, Bokun can handle increasing booking volumes, expanding product portfolios, and evolving distribution strategies. This makes it a valuable long-term investment for tourism businesses that are looking to expand their operations.
Bokun is particularly well-suited for tour operators offering guided tours, activity providers offering experiences like kayaking or rock climbing, rental companies offering bike or car rentals, and accommodation providers offering unique stays. It is ideal for businesses that want to centralise their booking management, expand their online presence, and improve their operational efficiency. Australian businesses providing experiences like surfing lessons on the Gold Coast, Aboriginal cultural tours in the Northern Territory, or wine tasting tours in the Barossa Valley can benefit significantly from using Bokun to manage their operations and grow their customer base.
Why Tourism Businesses Love It
For Australian tourism businesses, Bokun provides significant advantages in a competitive market. Consider a small tour operator running day trips to the Great Barrier Reef. Bokun allows them to manage their boat capacity, schedule tours based on tidal conditions, and accept bookings from both their website and partner travel agencies. The integrated payment processing handles Australian dollars and integrates with popular Australian payment gateways.
Seasonal bookings are a major factor for many Australian tourism ventures. For example, ski resorts in the Snowy Mountains experience high demand during winter. Bokun helps them manage lift ticket sales, ski rental reservations, and accommodation bookings through a single platform, preventing double-bookings and maximising revenue during peak season. Furthermore, tour operators can use Bokun's reporting features to analyse sales data and identify popular tour options, allowing them to tailor their offerings to meet customer demand and optimise their pricing strategies. The ability to integrate with Xero simplifies accounting tasks, a huge benefit for time-poor small business owners. The system also allows for the creation of promo codes and discounts, crucial during the off-season to entice local travellers.
For accommodation providers, Bokun’s integration capabilities can automate tasks like updating availability on multiple booking platforms (e.g., Booking.com, Airbnb). This is particularly valuable for boutique hotels or bed and breakfasts in popular tourist destinations like the Margaret River region. The ability to collect guest information through online booking forms allows for personalised communication and enhanced customer service. Imagine a small eco-tourism lodge in Tasmania - Bokun helps them manage their unique room types, offer tailored packages that include guided walks and wildlife spotting, and process payments securely, enhancing the overall guest experience and streamlining their operational workload.
Key Features
Pricing
Pricing Model
subscription
Starting From
Contact
Details
Bokun offers various subscription plans, with pricing depending on the features required and booking volume. Contact Bokun sales for custom pricing tailored to your business needs. They typically offer a percentage-based commission on bookings or a fixed monthly fee, or a combination of both. You will need to contact Bokun to get a quotation for Australian Dollar (AUD) pricing.
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