TouchStay

For tourism businesses in Australia, TouchStay provides significant benefits by streamlining operations and enhancing the guest experience in a uniquely Australian context. Consider a holiday letting agency managing properties along the Great Ocean Road. With TouchStay, they can create a digital welcome book for each property, detailing not only practical information like how to operate the Nespresso machine or adjust the reverse cycle air conditioning, but also curated local recommendations. This might include directions to the best surf spots, tips on avoiding crowds at the Twelve Apostles during peak season, and exclusive discounts at local wineries or restaurants. Rather than fielding repetitive questions about Wi-Fi passwords or local amenities, staff can direct guests to the digital guide, freeing up time for more personalised interactions.

Furthermore, TouchStay simplifies the management of seasonal bookings. During peak summer months, when properties are fully booked, the platform ensures that every guest receives consistent, accurate information, regardless of arrival time. Off-season, businesses can use the platform to promote local events and activities, encouraging guests to explore the region and support local businesses. For example, a tourism operator running guided walking tours in the Blue Mountains could partner with a nearby guesthouse that uses TouchStay, offering a discount code to guests who book the tour. This collaborative approach enhances the overall tourism experience and promotes local economic growth. TouchStay also allows tourism operators to easily update information remotely. Imagine a bushfire threat closing a particular hiking trail; the operator can immediately update the digital guide, ensuring guest safety and providing alternative recommendations, such as a visit to a local Aboriginal cultural centre.

Another key benefit for Australian tourism businesses is the ability to easily handle international guests. TouchStay supports multiple languages, allowing businesses to cater to a diverse clientele. The platform can also be used to provide information on local customs and etiquette, ensuring a smooth and respectful cultural exchange. For example, a tourism operator running tours to Uluru could use TouchStay to explain the significance of the site to Aboriginal culture and provide guidelines for respectful behaviour. This would help international guests to appreciate the cultural significance of the site and avoid causing offence. Finally, the ability to include interactive maps and driving directions, specifically adapted to Australian conditions (like reminders to drive on the left), adds another layer of value for international visitors.