Business Operations
Tourism Business Growth Program
Transform your tourism business! Master digital marketing, attract more bookings, and build a sustainable online presence with our Accelerator Program.
10 weeks
all
All Levels
FREE
Program Overview
Develop and implement effective marketing and business strategies to drive growth for your tourism business. You will learn to attract your ideal customer, optimise online booking systems, build strategic partnerships, and leverage data to improve your bottom line.
Learning Objectives
- ✓Set up a customer relationship management (CRM) system to manage leads and bookings
- ✓Create a social media advertising campaign targeting a specific tourist demographic
- ✓Build an email marketing sequence to nurture leads and promote tourism packages
- ✓Analyse key performance indicators (KPIs) to measure marketing effectiveness
- ✓Develop a partnership strategy to expand distribution channels
- ✓Refresh your tourism product to meet evolving customer preferences
What You'll Learn
Program Overview
Program Details
Everything you need to succeed in this program
Duration
10 weeks
Format
all
Level
All Levels
Investment
FREE
Delivery
all
Learn at your own pace
Topics Covered
TourismMarketingBusiness GrowthDigital MarketingPartnershipsSalesSustainability
Tourism Business Growth Program — frequently asked questions
How long does the Tourism Business Growth Program take to complete?+
The Tourism Business Growth Program runs for 10 weeks. Over that time you work through developing and implementing marketing and business strategies for your tourism business, including attracting your ideal customer, optimising online booking systems, building strategic partnerships, and using data to improve your bottom line. It sits within the Business Operations category.
What will I learn in this program?+
You will learn to develop and implement effective marketing and business strategies that drive growth. Specific skills include attracting your ideal customer, optimising your online booking systems, building strategic partnerships, and leveraging data to improve your bottom line. The overall aim is to help you attract more bookings and build a sustainable online presence.
Is this program suitable for a tourism operator new to digital marketing?+
Yes. The program is designed to help tourism operators master digital marketing, attract more bookings, and build a sustainable online presence. It walks you through practical strategies such as attracting your ideal customer, optimising online booking systems, and using data, making it suitable for operators looking to strengthen their marketing and business approach over 10 weeks.
How can this program help me get more bookings?+
The program focuses on attracting your ideal customer and optimising your online booking systems, two levers that directly affect booking volume. You also learn to build strategic partnerships and leverage data to improve your bottom line. Combined, these strategies aim to grow bookings and build a sustainable online presence for your tourism business.