Business Operations
Event Tourism: A Practical Guide
Create and manage events that drive tourism to your region
5 weeks
online
Beginner to Intermediate
$397
Program Overview
Learn how to conceptualize, plan, and execute events that attract visitors and boost local tourism. Cover event marketing, logistics, sponsorship, risk management, and measuring economic impact.
This comprehensive program includes video lessons, interactive workshops, downloadable resources, quizzes, and a certificate upon completion. Join a community of tourism professionals and transform your business with expert guidance and proven strategies.
Learning Objectives
- ✓Identify target audiences for specific types of events
- ✓Develop event marketing plans tailored to different platforms
- ✓Create event budgets and track key performance indicators
- ✓Analyse the economic impact of events on local communities
- ✓Build risk management plans for event tourism operations
What You'll Learn
Program Overview
Program Details
Everything you need to succeed in this program
Duration
5 weeks
Format
online
Level
Beginner to Intermediate
Investment
$397
Certificate
Included Upon Completion
Showcase your achievement
Delivery
self-paced
Learn at your own pace
Topics Covered
Event TourismTourism ManagementEvent PlanningMarketing StrategyBusiness DevelopmentTourism IndustryHospitalityTravel
Support Included: Community forum + Monthly Q&A calls
Event Tourism: A Practical Guide — frequently asked questions
What does Event Tourism: A Practical Guide cover?+
The program teaches you how to conceptualise, plan, and execute events that attract visitors and boost local tourism. It covers event marketing, logistics, sponsorship, risk management, and measuring economic impact. Delivered online and self-paced over 5 weeks, it includes video lessons, interactive workshops, downloadable resources, quizzes, and a certificate upon completion.
Who should take this event tourism program?+
It is designed for tourism business owners, tourism managers, marketing professionals, and anyone in the tourism industry. If you want to create and manage events that drive tourism to your region, the program guides you through conceptualising, planning, and executing events, along with marketing, logistics, sponsorship, risk management, and measuring economic impact.
How long is the program and how is it delivered?+
The program runs for 5 weeks and is delivered online and self-paced. It includes video lessons, interactive workshops, downloadable resources, and quizzes, with a certificate upon completion. You also join a community of tourism professionals, allowing you to work through event planning material at your own pace.
What will I be able to do after completing the program?+
You will be able to master key concepts in events, apply practical strategies to your business, implement best practices immediately, and measure and improve your results. The program focuses on creating and managing events that attract visitors and boost local tourism, covering marketing, logistics, sponsorship, risk management, and economic impact.