What makes a Rezdy product listing convert better?

Treat your listing as a digital shopfront: blurry photos, vague descriptions and unclear pricing lose bookings to competitors. Use high-quality images that showcase the experience rather than just the location, write compelling descriptions that engage the senses and highlight what's unique, and keep pricing transparent. According to the article, businesses with poor online product listings lose approximately 15% of potential revenue, so quality listings directly protect your bookings.

How important are photos in a Rezdy listing?

High-quality photos are non-negotiable and professional photography is an investment that pays for itself. Use images that showcase the experience, such as people laughing and enjoying a wine tour rather than just the vineyard, and consider adding a short video of the tour in action. Ensure images are optimised for mobile viewing. The article notes products with professional photos receive 30% more bookings.

How should I handle pricing on my Rezdy products?

Be upfront with no hidden fees or surprises. Clearly outline what is included and excluded, and offer different pricing options for adults, children, seniors and groups. If you offer discounts, state the terms and conditions clearly, and consider early bird discounts to incentivise early bookings. Transparent pricing builds trust and reduces the hesitation that causes potential customers to abandon a booking.

How can I increase revenue per booking on Rezdy?

Offer tempting add-ons that complement your core product to maximise revenue per booking. Examples include a picnic lunch on a hike, a souvenir photo package, a wine tasting upgrade, or hotel pick-up and drop-off. Combine this with flexible availability, instant confirmation and syncing your availability across OTAs like Viator, GetYourGuide and Expedia to widen your reach and capture more bookings.

Should I connect Rezdy to online travel agencies?

Yes. Syncing your availability with OTAs such as Viator, GetYourGuide and Expedia maximises your reach and helps capture bookings from wider audiences. During product setup, integrate with relevant OTAs so your inventory stays consistent across platforms. You can also use the Australian Tourism Data Warehouse (ATDW) for product listing distribution to further expand where potential customers can discover your tours.

Sell More Tours: Master Rezdy Product Setup

You're paying for Rezdy. Now, get the most out of it.

Why Great Product Listings Matter

Think of your Rezdy product listings as your digital shopfront. A blurry photo, a vague description, and unclear pricing will cost you bookings. Potential customers will simply move on to a competitor. In fact, studies show that businesses with poor online product listings lose approximately 15% of potential revenue.

This guide walks you through creating listings that attract customers and convert them into paying guests. It's about more than just filling in the fields; it's about crafting a compelling story that sells your experience.

Essential Elements of a Winning Rezdy Product

1. Stunning Visuals

High-quality photos are non-negotiable. Professional photography is an investment that pays for itself. Use images that showcase the experience, not just the location. For example, if you run a wine tour, show people laughing and enjoying the wine, not just the vineyard. Consider adding a short video showcasing the tour in action. Remember mobile phone users; make sure your images are optimised for mobile viewing.

Insight: Products with professional photos receive 30% more bookings.

2. Compelling Descriptions

Your description is your sales pitch. Don't just list the itinerary; paint a picture. Use descriptive language that engages the senses. What will your customers see, hear, smell, taste, and feel? Highlight what makes your experience unique and memorable. Avoid generic descriptions that could apply to any tour. Keep it concise and easy to read. Break up long paragraphs with bullet points and headings.

3. Clear and Transparent Pricing

No hidden fees. No surprises. Be upfront about your pricing. Clearly outline what is included and excluded in the price. Offer different pricing options for adults, children, seniors, and groups. If you offer discounts, clearly state the terms and conditions. Consider offering early bird discounts to incentivise early bookings.

4. Flexible Availability and Booking Options

Make it easy for customers to book. Offer a range of availability options, including different days, times, and durations. Allow customers to book online, 24/7. Ensure your booking process is mobile-friendly. Consider offering instant confirmation to reduce booking abandonment. Sync your availability with other platforms like Viator and GetYourGuide to maximise reach.

5. Engaging Add-ons

Maximise revenue per booking by offering tempting add-ons. Think about what complements your core product. Examples:

Picnic lunch on a hike
Souvenir photo package
Wine tasting upgrade
Hotel pick-up and drop-off

Creating Your Rezdy Product: A Step-by-Step Guide

Log in to your Rezdy account.
Navigate to 'Inventory' and select 'Products'.
Click 'Create a Product'.
Choose your product type: Tour, Activity, Rental, etc.
Enter your product name: Make it descriptive and SEO-friendly. For example, 'Morning Hot Air Balloon Ride over the Yarra Valley'.
Write your product description: Follow the guidelines above, focusing on benefits and sensory details.
Upload high-quality photos and videos: Use a variety of images showcasing different aspects of your experience.
Set your pricing: Be clear and transparent about inclusions and exclusions.
Define your availability: Set your start times, durations, and days of operation.
Configure your booking options: Enable online booking, instant confirmation, and mobile-friendly checkout.
Add any relevant add-ons: Make sure they are attractive and complementary to your main product.
Set cancellation policies: Be fair and clear about your cancellation terms.
Integrate with relevant OTAs (Online Travel Agencies): Connect with platforms like Viator, GetYourGuide, and Expedia.
Preview your product listing: Check for errors and ensure it looks appealing on all devices.
Publish your product!

Tools and Resources

Rezdy Help Centre: Rezdy Support
Australian Tourism Data Warehouse (ATDW): ATDW for product listing distribution.
Canva: Canva for creating eye-catching marketing materials.
Viator Supplier Portal: Viator
GetYourGuide Supplier Portal: GetYourGuide
Tourism Australia: Tourism Australia for industry insights and trends.
Australian Competition & Consumer Commission (ACCC): ACCC for consumer law information and pricing guidelines.

Key Takeaways

Invest in professional photography to showcase your experience.
Write compelling descriptions that engage the senses and highlight your unique selling points.
Be transparent about pricing and offer flexible booking options.
Utilise add-ons to maximise revenue per booking.
Regularly review and update your product listings to ensure they are accurate and effective.

Next Steps

Review your top three best-selling products on Rezdy. Identify areas for improvement based on this guide.
Dedicate 2 hours this week to updating your product descriptions and uploading new photos.
Explore opportunities to integrate with additional OTAs to expand your reach.