Insights

How to adapt your marketing to different seasons

Regardless of the nature of your tour business, destinations, or activities, you’re pretty much dependent on the nature of the seasons.  Every tour business around the world will have its high and low seasons throughout the year. The challenge is to have the right strategy in place for each seasonWhether your business takes guests to the beach for...

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3 ways to make your tourism products more competitive

Your goal as a tourism operator is simple – to compel people to pick your products over your competition. There are many ways to do that and one of the most effective ways is to offer the best tourism products.   

There are lots of things that your consumers consider when they’re in the process of choosing tours...

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Pricing your your tourism product

The price you set for your tourism products has a significant impact on your business’ ability to compete in the market. Pricing is tricky! Obviously, you want to set a competitive price, but you also need income to keep your business up and running. So how can you set a competitive price? Generally, you have two choices: mark up or mark down your pricing. Here’s how you...

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Tips to finding your niche market as a tourism business

Specialisation sets businesses apart in the tourism industry. Ask yourself: what would make a potential traveller book with your company over your competitors? This is the whole premise of finding your niche market – to offer something different and unique 

With a clear idea of who your target customers are, you can cut through the competition. But how do...

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Tourism marketing strategies for millennials 

Millennials are becoming an increasingly important part of the global travel industry. As a matter of fact, in 2018, millennials spent more than $200 billion on travel. They’re also the biggest generation to date making up 31.5% of the 7.7 billion global population. 

This generation grew up in the middle of the digital revolution...

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The benefits of customer loyalty programs for tourism businesses

Dogs love treats. Children love stamps and stickers. Travellers love frequent flyer pointsWanting to be appreciated is human nature! And your tourism business can use this to your advantage by having a customer loyalty program in place.

Customer loyalty programs are a win-win for business and customers alike. Loyal customers are rewarded with special prizes,...

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Why you need to promote sustainable travel as a tourism business

In the past few years, there’s been a growing demand for sustainable tourism. Around the world, people are becoming more conscientious about how they live, work - and travel. Many travellers want (and expect) to see tourism making a positive impact on the environment, society, and even the economy.   

As a tourism operator, it is important that you keep up-to-date...

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Secrets to maintaining year-round profitability for tourism operators 

Seasonality is the nature of the travel industry. Tourism operators know this all too well. While peaks and troughs are inevitable, there are ways minimise the effects on your bottom line.  We're going to let you in on some secrets to maintaining year-round profitability for tourism operators.

 

Take advantage of the peak season

While anticipating the low season, take full advantage...

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Using surveys to improve your business

Surveys can be incredibly helpful tools for business owners. They are a great platform to ask for and receive feedback.  collate data which can be used for decision making. This is especially helpful in the tourism industry, especially for tour and activity operators. Here’s a quick breakdown on how surveys can help boost your tour and activities. 

 

A faster...

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How to create an impressive itinerary your customers can't resist 

Before making a booking, most travellers spend hours finalising their itinerary. They do their research, reading reviews and scouring the Internet for the best deals. So let's make life easy for these travellers by providing an impressive itinerary of your own. Not only will you win them over by displaying your knowledge of the area, but you can showcase your partners and region. Here...

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