Your goal as a tourism operator is simple – to compel people to pick your products over your competition. There are many ways to do that and one of the most effective ways is to offer the best tourism products.
There are lots of things that your consumers consider when they’re in the process of choosing tours and activities for their next vacation. You can make their life easier by catching their attention and beating your competitors with the tourism products they can’t refuse.
So how exactly do you do that?
You can apply discounts for different things to entice people to choose your service or activities over your competitors. Here are some types of discounts you can offer:
You can still maintain your sales margin by keeping your regular sales. Discounts can give you extra income by selling it to other customers.
You don’t have to get fancy to improve your products. Simple and small changes can improve your products’ perceived value. It could be as simple as including a free cold drink on a hot day.
You could work with local attractions to include entry tickets on your tours and save your guests the hassle of lining up to buy entry tickets.
You could also partner with other tour operators in different areas to give your guests that complete experience by bundling your experiences and activities. They will appreciate the convenience of not having to book multiple times.
When crafting your tour products, do your homework and research. Take a look at what your competition is doing. How is your product different and unique from them? What makes yours better? Consider your prices, add value and include discounts.
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