Insights

How to earn a TripAdvisor Traveller’s Choice Award

With more than 260 million unique monthly visits, TripAdvisor is by far the most influential traveller review site in the world. Fortunately for tourism operators, it can be a great partner for your business. But just listing your business is not enough to get your name and products noticed. To really rise above the rest, operators should aim to earn their...

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Promo codes for tourism operators: what you need to know 

There are a lot of powerful marketing tools in a tourism operator’s tool kit. One such proven tool is the promo code. While every traveller is different, everyone loves a good deal. Promo codes make offering those deals a piece of cake!   

Offering promo codes gives your tour business the chance to get more direct bookings from motivated...

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How to work with Visitor Information Centres to promote your tour business 

For a lot of tourists, a Visitor Information Centre is the first point of contact at their destination. A lot of operators will distribute brochures, flyers, and posters to these centres in the hope of attracting tourists’ attention. But are you making the most of your local centre? Here's how to do it. 

 

Visitor Information Centres don’t just provide...

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How to find partner resellers for your tours and activities

Finding partner resellers for your tours and activity products is easy, there’s a bunch of them in the market right now. But as a tour operator, you should know that not all resellers and online travel agents are the same. The key is to find competent and dependable ones to partner with. Follow these tips to help identify the best partner resellers...

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How to leverage tourism trade famils

Trade partnerships are one of the most effective, affordable forms of marketing. By building a team of trusted partners, your product will be sold around the world.

Developing close links with trade partners can make a huge difference to your company. One of the best ways to showcase your brand is for those partners to be able to try your product, see what you offer, understand the ins and out...

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Getting started in tourism distribution

Imagine if you could advertise around the world, and only pay once you received a sale...

The tourism distribution system is an effective way to market your product, while only paying for that marketing once you make a sale. You can promote your product through international marketing campaigns with little to no upfront cost. How good is that?

Online travel agents, wholesalers and inbound tour...

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