How to earn a TripAdvisor Traveller’s Choice Award

With more than 260 million unique monthly visits, TripAdvisor is by far the most influential traveller review site in the world. Fortunately for tourism operators, it can be a great partner for your business. But just listing your business is not enough to get your name and products noticed. To really rise above the rest, operators should aim to earn their business a coveted Traveller’s Choice award. 


Traveller’s Choice vs Traveller’s Choice Best of the Best

TripAdvisor’s Traveller’s Choice awards (formerly Certificate of Excellence) are given annually to businesses that consistently receive Excellent and Very Good ratings from their customers. Travellers’ Choice winners are among the top 10% of businesses on Tripadvisor.

The Travellers’ Choice Best of the Best (formerly Travellers’ Choice) is TripAdvisor’s highest honour. The award identifies and ranks the very best hotels, destinations, attractions, restaurants, etc., in specific categories and geographic areas, as rated and reviewed by travellers. Travellers’ Choice Best of the Best award winners are among the top 1% of listings on Tripadvisor.


How to get your hands on a Traveller’s Choice award

TripAdvisor calculates winners based on millions of reviews and opinions collected in a single year from travellers around the world. The awards take into account the quality and quantity of reviews, and ratings specific to each award category. 

Unfortunately, the algorithm TripAdvisor’s uses to calculate winners is secret. However, there are some boxes you can tick to put your business in the running:

  1. Maintain Very Good and Excellent reviews (4 out of 5 stars)
  2. Receive a minimum number of reviews (the exact number is unknown)
  3. Have been on TripAdvisor for at least one year

Meeting these requirements will give your business the best chance to get the Certificate of Excellence award and will definitely help your reputation not just in your local area, but in your industry in general.  

Should you win the award, the badge will be displayed automatically on your TripAdvisor listing. You will also be given a window sticker that you can use in your shop/office to announce to your walk-in clients that you’re a trusted business.  


Research shows that 75% of customers prefer businesses with a TripAdvisor award badgeSo as a tourism operator, getting this award for your business should be a priority.  

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