Getting started in tourism distribution

Imagine if you could advertise around the world, and only pay once you received a sale...

The tourism distribution system is an effective way to market your product, while only paying for that marketing once you make a sale. You can promote your product through international marketing campaigns with little to no upfront cost. How good is that?

Online travel agents, wholesalers and inbound tour operators will develop itineraries for product distribution for both the Free and Independent (FIT) and Group Travel Market. It's a great way for you to grow your brand.

Operators are often confused as to why they would pay someone else a commission for the sale of their product. It's one of the most secure forms of marketing, so think of it as a marketing cost. In order for you to access all levels of distribution, it's important that a 25% commission is built into your price.

Commission rates:

• Online travel agents such as Booking.com, Hotels Combined and Viator expect commission rates between 10% – 15%.
• Wholesalers and tour operators such as AAT Kings, Journey Beyond or Holidays of Australia expect commission levels around 20%.
• Inbound tour operators such as Flight Centre, Helloworld and The Tailor expect commission rates between 25% – 30%.

Expect that agents, wholesalers and tour operators will assess the level of commission on a case by case basis. Generally, this will determine the marketing opportunities provided for your product.