Tourism Management

Leave your account management, product development and stakeholder relationships to Tourism Accelerator to grow your tourism business.

Your team.

Tourism Management is Tourism Accelerator’s bespoke tourism and marketing service.

We work in partnership with tourism operators to accelerate business growth through strategic tourism and marketing management. Our service is 100% tailored to your business’s needs, budget and goals.

With expertise in product development, distribution and industry relations, we can identify areas for growth and develop a plan for success.

Hayden Zammit Meaney

DIRECTOR

Kate Muller

CLIENT SERVICES MANAGER

Sondra Stewart

BUSINESS ADVISOR

Amy Hobbs

PRODUCT COORDINATOR

What we can do for your business.

Tourism support

Develop commissionable products

Set up online booking

Develop relationships with global trade partners

Register your business with the Australian Tourism Data Warehouse (ATDW)

Leverage the support of State Tourism Organisations for marketing opportunities

Develop innovative product concepts to support business growth

Manage relationships with all levels of government including local government areas

Provide advice on leveraging product gaps

Identify grant and funding opportunities

Account management with online booking partners to maximise results

Marketing support

Develop marketing collateral for domestic and international markets

Digital Marketing support including email marketing, Facebook advertising, Google Adwords, and pixel retargeting.

Search Engine Optimisation (SEO) support

Provide blogging, copywriting and website support

Key account management with trade partners including providing contracting information, managing assets including photography and video requests

Proactive campaign management to ensure the business is active with both tactical and an ‘always on’ presence

Position your brand as a leader in the industry

Strategic Operations

Product Development

Digital Marketing

Pricing and Packaging

Partnerships and Contacts

Strategic Growth

Collaboration

Stakeholder Relations

Project Management

Do you need a strategic project manager to keep your product development on track?

When developing a new tourism experience, there are often elements of the visitor experience that are not considered from the initial build or development stage.

Incorporating a visitor-first approach through all product development will ensure your offering is optimised for various markets. Whether it’s product design or facilitating a customer survey, Tourism Accelerator can provide direction on experiences that will generate demand and visitation.

Ensuring your project is delivered on time and on budget is essential in order to meet commitments made to trade partners and hit the market at peak periods.

We will support you to develop a team that represents your brand effectively, connecting you with our trusted partners, architects, grant and funding advisors.

Get in touch

Product and Packaging

Collaborating with others drives demand and increases spend.

The everyday visitor is looking for tourism experiences that spark an interest in the region. Alone, tourism operators can develop experiences which align to key visitor markets. However, in many cases, their marketing power is limited to their own distinct customer group.

Collaborating with other tourism operators to develop itineraries and packaged products creates new opportunities for your product to be found.

Some operators may be concerned about the risk of losing the client to another competing product in the region.

But by seeing packaging and collaboration as an opportunity rather than a risk, it allows your business to be featured through marketing and communication channels that you wouldn’t have otherwise reached.

Let us help

Industry Engagement

Collaborating with others drives demand and increases spend.

The everyday visitor is looking for tourism experiences that spark an interest in the region. Alone, tourism operators can develop experiences which align to key visitor markets. However, in many cases, their marketing power is limited to their own distinct customer group.

Collaborating with other tourism operators to develop itineraries and packaged products creates new opportunities for your product to be found.

Some operators may be concerned about the risk of losing the client to another competing product in the region.

But by seeing packaging and collaboration as an opportunity rather than a risk, it allows your business to be featured through marketing and communication channels that you wouldn’t have otherwise reached.

Let's go