Blogging is one of the cheapest and most effective ways to market your business. Yes, it takes a lot of work but it can do wonders for your website’s organic search traffic.
Every post you publish should help your Google ranking, whether that’s for the relevant keywords you target or your niche market. The more blog pages you have, the higher the potential for traffic. Not to mention, blogging creates relevant and helpful content you can share in your social media profiles to engage your followers.
Blogging
Writing can be intimidating for some people. The good thing about blogging is you don’t have to write like a pro. All you have to do is know your niche and be genuine. As a tourism operator, your goal in blogging is to:
- Engage – Speak straight to your target customers. Talk about things relevant to your business. Let them know about you, your business, and the products you offer. Share the latest happenings in your business and behind-the-scenes. Humanise your brand – people love that.
- Inform – Educate people about things related to your operation, products, and location. You have to paint yourself as an expert in your industry. Give your readers something useful. Share tips on how to plan the best itinerary or how to get the best vacation experience. Answer their questions.
- Share – Share fun stories from your past tours. You probably have a long list of funny, inspiring, and heart-warming stories to tell. Obviously, use discernment and ask for people’s permission should you plan to share their stories.
Vlogging
The good thing about video log is you don’t need the most expensive video equipment to shoot. Your trusted smartphone and some editing software (often free) are enough to do the job.
Shoot videos and embed them on your YouTube channel. If you still don’t have a YouTube channel, then it’s time to set one up for your brand. Consider making videos about your popular blog posts. Feature your brand, products, activities, and destination in your videos.
You can use blog and vlog together as they both complement each other well.
Guides
Guides are a specific type of web content that help your guests plan their itineraries or inspire them on their trip. Again, the idea is to establish yourself as the local expert. Feature the must-see and must-do things in your destinations and find a way to relate it to your tour products. Provide your followers with bonus content or exclusive offerings in exchange for their email address. This is a great way to build your email list.
Here are some ideas worth trying:
- A Weekender’s Guide to [Your Destination]
- Your [Major Local Event] Checklist
- [Your Destination] Day Trip Ideas for Couples
- The Romantic’s Guide to [Your Destination]
There’s a lot of ways to do this. You could use Canva to create a branded guidebook and convert it into a PDF file. You could then include the URL of that file in your Call-to-Action button at the end of each blog post you make.
