Insights

The phrase ‘no man is an island’ couldn’t be more true in the tourism industry. Everything is connected and everyone relies on each other. As a tourism operator, you're never truly self-sufficient. You have to partner with other businesses to expand your network and grow your business. So which businesses should you partner with?  

Online Agents...

Did you know that the average internet user spends ten seconds on a page before clicking exit? That's why having a beautiful website with great design and highly engaging content is a must. You want to maximise the chance that every visitor to your site will proceed to make a booking. In order to do that, you need to understand why people are leaving your site.  Here are ...

Business owners around the world are scrambling for solutions and ideas to keep their businesses afloat during and after this pandemic. One thing's for certain: a 'business-as-usual' approach is not going to work in the post-pandemic future. This unprecedented event requires an unprecedented response. And the only way to really take control of your business' future is by developing a...

The price you set for your tourism products has a significant impact on your business’ ability to compete in the market. Pricing is tricky! Obviously, you want to set a competitive price, but you also need income to keep your business up and running. So how can you set a competitive price? Generally, you have two choices: mark up or mark down your pricing. Here’s how you...

There are a lot of powerful marketing tools in a tourism operator’s tool kit. One such proven tool is the promo code. While every traveller is different, everyone loves a good deal. Promo codes make offering those deals a piece of cake!   

Offering promo codes gives your tour business the chance to get more direct bookings from motivated...

It's no wonder travellers love Instagram. It's the perfect place to get inspired, daydream and discover a world of possibility. As such, Instagram is probably a big part of your marketing strategy. (If it's not, it probably should be!) Here's how you can do it better and attract more followers to your page. 

1. Diversify your posts

Everyone knows Instagram is for photos, but posting...

Do you want to add variety to your marketing? Wow people with images and stories of your attraction or venue? Entice, educate and convert potential customers? Sounds like you should consider investing in video marketing. 

Video is great because it's so versatile. There are so many different ways video can be used to promote your brand. From branding to informational or educational...

There are a lot of great online booking systems out there these days. But the vast number of these systems can make choosing one for your business quite daunting. But while it may be tempting to jump on the first one you find, keep in mind that not all booking systems are made equal. A little research into these different systems can go a long way for your...

Specialisation sets businesses apart in the tourism industry. Ask yourself: what would make a potential traveller book with your company over your competitors? This is the whole premise of finding your niche market – to offer something different and unique.  

With a clear idea of who your target customers are, you can cut through the competition. But how do...

For a lot of tourists, a Visitor Information Centre is the first point of contact at their destination. A lot of operators will distribute brochures, flyers, and posters to these centres in the hope of attracting tourists’ attention. But are you making the most of your local centre? Here's how to do it. 

Visitor Information Centres don’t just provide...