With more and more people using their smartphone to connect to the web, mobile responsiveness is absolutely crucial for any online business. The tourism industry, in particular, has seen a shift in the preferences of travellers who depend heavily on their phones and social media for inquiries and bookings.
Today, about 50 per cent of global...
It shouldn't come as a surprise that 95% of travellers read reviews prior to making a booking. The truth is, bad reviews can make or break your business. It can be frustrating to think that anyone with an internet connection can damage your reputation so easily. So how do you mitigate the risk of bad reviews impacting your business? Here are some tips to help your business handle negative ...
Just because your business is on hold during this crisis, it doesn’t mean you should stop promoting your business entirely. Your computer and an internet connection is all you need to keep you connected to your target audience, specifically those in your email list.
Obviously, running your regular email marketing strategy in the time of crisis...
Writing is not everyone’s cup of tea. In fact, it can be downright terrifying for some people. Writing should be easy, right? It’s the same as speaking! Well not quite, so here are six tips for better writing help get you over the line and back to doing what you do best.
Always remember you are telling a story. Imagine yourself sitting down with a friend and telling...
Digital marketing is a broad term for marketing that is done through electronic means. There are many types of digital marketing and trying to keep on top of all of them can be daunting. We've put together a list of basic digital marketing tools that all tourism operators should know about. Having a good handle of each of these will set you in good stead to market your business.
The old saying "you need to spend money to make money" is true, but without a clear plan, you can find yourself throwing good money after bad. So how do you get out of the mud? With an effective digital strategy, you can find a new direction.
Developing a digital strategy usually involves...
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