Insights

Blogging is one of the cheapest and most effective ways to market your business. Yes, it takes a lot of work but it can do wonders for your website’s organic search traffic.  

Every post you publish should help your Google ranking, whether that’s for the relevant keywords you target or your niche market. The more blog pages you...

Gift cards are a powerful marketing tool you can use to generate buzz for your brand and attract future sales. However, it’s important to consider how different states and jurisdictions regulate the sale of gift cards.  

Know the rules and guidelines for gift cards

Before you consider selling or giving away gift cards make sure...

In the age of internet and social media, people long for genuine and direct engagement with brands. While many promotional campaigns that can achieve that, there’s one strategy specifically designed to extend your reach to your customers – it’s called direct marketing. If you want to extend your reach with your customers, then you should consider adding some...

Did you know that the average internet user spends ten seconds on a page before clicking exit? That's why having a beautiful website with great design and highly engaging content is a must. You want to maximise the chance that every visitor to your site will proceed to make a booking. In order to do that, you need to understand why people are leaving your site.  Here are ...

It's no wonder travellers love Instagram. It's the perfect place to get inspired, daydream and discover a world of possibility. As such, Instagram is probably a big part of your marketing strategy. (If it's not, it probably should be!) Here's how you can do it better and attract more followers to your page. 

1. Diversify your posts

Everyone knows Instagram is for photos, but posting...

Do you want to add variety to your marketing? Wow people with images and stories of your attraction or venue? Entice, educate and convert potential customers? Sounds like you should consider investing in video marketing. 

Video is great because it's so versatile. There are so many different ways video can be used to promote your brand. From branding to informational or educational...

It’s easy to overlook customer service. No matter how good your products or services are, people will always have their opinion. And as a tourism operator, it's your job to listen to your customers’ feedback. While marketing, sales, and operation strategies are important, happy customers lead to more sales, better marketing, and improved sustainability for...

Whether you’re running a hotel, a restaurant or a tour operation, there are lots of ways you can improve your brand's visibility and attract more tourist bookings. There's no one-size-fits-all solution to improve visibility. But here are some tried and tested tourism marketing strategies to help boost your booking numbers. 

Tell stories in social media

Social...

Every day, millions of users upload content to the internet. User-generated content has become a hot commodity in the travel industry on the premise of its reliability. Travellers know that when a fellow user generates content, they can trust it. That's why operators should leverage user-generated content in their social media marketing campaigns.   

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